[00:00:00] Anita Tulsiani: Who am I trying to impress? I think in corporate, it feels like you're trying to impress a customer. Impress your boss, impress your team. You know, lead through this by showing you've got the know-how. However, now I think the person I'm trying to impress is just myself.

[00:00:16] Tiffany Sauder: I'm Tiffany Sauder, entrepreneur, wife, mom to four girls, and a woman figuring it out just like you.

[00:00:22] Tiffany Sauder: If you're tired of living a life of have to and finally ready to build a life of want to, then you're in the right place. Come on, let's go build your Life of And.

[00:00:39] Tiffany Sauder: This is gonna be like your sitting in with me and a couple of my friends. I, I would say we first got to know each other, they were clients of mine, element three, and it's just like continued. Our lives have evolved. We had kids at similar times. We're all marketers, and so we've just continued the relationship.

[00:00:56] Tiffany Sauder: So Helena Kelly and Anita Tulsiani. Welcome, ladies. Thank you. I'm glad to be

[00:01:03] Helena Kelly: here. Thank you.

[00:01:04] Tiffany Sauder: So I'm gonna give listeners a little bit of a, my words on what you guys are doing today, and then I think as we're marching through different seasons of life, not every choice that we make works in every season.

[00:01:18] Tiffany Sauder: And so Anita and Helena work together in a corporate environment. That's how you guys met, is that right? Do I have that right? That's correct. They were both really successful marketers working in a big company with big jobs, and about a year and a half ago they left that big job and started a marketing consulting strategy.

[00:01:37] Tiffany Sauder: And they have like a bench of different kinds of talent that they bring in solving growth product and marketing challenges for all different kinds of businesses called Sagely. Is that correct?

[00:01:47] Anita Tulsiani: Yes. Sagely & Company.

[00:01:49] Tiffany Sauder: Okay, so now they find themselves as not only just moms and marketers and wives, but also as entrepreneurs.

[00:01:56] Tiffany Sauder: And so I thought it would be just interesting to kinda walk through with them, have them share what's their path from like that. I kind of joked when somebody first said, I love you. Like, Hey, like what would it look like if we. Broke off and did our own thing and became entrepreneurs. What does that look like?

[00:02:15] Tiffany Sauder: And then talking about how work-life balance looks into your life today. So maybe Helena and Anita, why don't you both just share with listeners your kids' ages and stages. I think that's kind of orienting to like some of the pressures in your life. And then one of you can just kind of share how that partnership journey.

[00:02:33] Tiffany Sauder: Came together for the two of you.

[00:02:34] Anita Tulsiani: Yeah, I'll go first. So I have two girls, ages 13 and nine, and I was always an ambitious working mom. I found during the pandemic, like it created a lot of pressure for me trying to do, juggle all of those, those balls. So I found myself like escaping, like trying to find another environment.

[00:02:57] Anita Tulsiani: That would solve my ambition, but also my time with my children. And so Helena, hold, share her story here in a few, had left our company at the time and left to do her own consultancy. And so I would look across my fence and I would see her thriving happy financially seeming like she's doing great. And we would always stay in touch.

[00:03:20] Anita Tulsiani: 'cause I had one of the best teams at the time. And so each of these times I would ask her, what's it like? How are you doing? And she was always like so positive, but yet inside I was like super scared. Mm-hmm. But after a couple of runs at Chief Marketing Officer, I realized, okay, I got everything that I wanted, but I'm still not happy with the way things are going.

[00:03:43] Anita Tulsiani: And so I reached out to her and asked her, would you consider a partner? I'm really scared to do these things. These are the things that. I think I can excel at, but these are the things that I'm not sure that I can do well at. Would you consider and do you think a partnership looks great? And so that's how I, I jumped in.

[00:04:01] Anita Tulsiani: I felt like I had the confidence of somebody in a partnership, somebody I trusted because we'd worked together for so many years and it could be myself with like, like, I could do this as if it were your spouse in life. Like I could do this. Yeah.

[00:04:15] Tiffany Sauder: What were the things, Anita, that you were afraid of? Like when you said like, Hey Helena, this is stuff that I gotta be honest, I'm probably not gonna be good at this.

[00:04:22] Tiffany Sauder: What were those things? Because I bet other people have those things in their head too.

[00:04:26] Anita Tulsiani: Yeah. I think the things that I was scared of is, how do I do a 10 99? How do I do the bookkeeping? What are the taxes look like? What about I, I didn't really know contracts, like I don't. Love contracts, but now we do them all the time.

[00:04:42] Anita Tulsiani: It's just more that I wanted to be like free of a desk and a computer and be out there networking and talking to people, and I knew that that had been untapped over the last six years. Climbing I, I needed to like get out there and like talk to people again. And so that was gonna be what I brought to the table and it wasn't gonna be that, that was all I did and walked away from all the other.

[00:05:05] Anita Tulsiani: Paperwork back office stuff, but to have somebody to guide you through that is really mm-hmm. What gave me the courage to, to say yes.

[00:05:13] Tiffany Sauder: Mm. Helena what's, tell us your kind of stage in life. Yeah. And then kind of your journey to. Yeah, this place?

[00:05:20] Helena Kelly: Yeah. So I have two kiddos. They are nine and seven, so our fourth grader and a second grader.

[00:05:28] Helena Kelly: As Anita had mentioned, after having our kids, we went back to work after the obligatory 12 week maternity leave. And even as I was approaching motherhood, I felt pretty. Strongly that I wanted to return to the workplace. I knew that I didn't wanna be at home indefinitely, but I didn't feel like I was ready to go back into the workplace full-time either.

[00:05:52] Helena Kelly: And so I knew I actually arranged for me to come back part-time, which was perfect. But really the pivotal moment was during COVI. So I was at home trying to work, trying to homeschool, trying to teach, trying to be a mom, and it was just overbearing because my husband's a first responder and so he was going into work every day and.

[00:06:12] Helena Kelly: We're like, okay, something has to deal like this. This isn't gonna work. And definitely, and at that time we didn't know, is this a three month thing? Is this a three year thing? Mm-hmm. And so our company was asking that we come back into the office by a certain point and kind of give an ultimatum. And I said, you either have to, you need to be home longer, and you have to take a leave of absence or.

[00:06:32] Helena Kelly: Just a part, the company. And I was like, well, I guess I'm gonna go, go on my own. And I kind of had that feeling brewing, you know, months before. But this inflection point just made me realize like, okay, this is like a song, like this is what I'm gonna do. So it just pushed me over to. Start consulting. And so as Anita had mentioned, she would kind of come and ask, how are things going?

[00:06:54] Helena Kelly: Do you love it? I wanna do it, but I'm scared. She didn't mention that. We actually worked on a couple of projects together, so she brought me in to work on a couple of projects. So we kind of got to do that tango and see how things would work. I brought her in as well to help on a couple of my clients. So I mean it, that symbiotic relationship was already developing and I think both in our heads, we were thinking, she's like, I wanna come do this.

[00:07:18] Helena Kelly: And I was like, I need help. You know, I had started hiring a few of some contractors and I wanted to scale, but I just didn't have enough resources, so. It was just one of us putting those thoughts and verbalizing it and it was like the timing was perfect.

[00:07:32] Tiffany Sauder: A couple things I heard from your stories I think are like just really good reminders.

[00:07:39] Tiffany Sauder: Is Anita heard from you? Like listen to the discomfort, like you being like, I was like trying all these different. Pills, you know, so to speak. It was like this CMO job, maybe a different environment like, and it took a few tries, but continuing to listen to that discomfort I think is really important. I think we can get in these stages where the change looks so scary that we just power through.

[00:08:01] Tiffany Sauder: And this is your actual life. I have to remind my like this is your actual life. And so if you are living in a state of discomfort or just feeling like you're constantly being buried, I think you did a good job of just continuing to be really brave of, all right, not this, I gotta listen to that discomfort.

[00:08:20] Tiffany Sauder: Like I've gotta keep continuing to figure out how to make that discomfort go away. So that was one thing I heard. I think we can all really. Learn from. I think the other thing I heard from you, Anita, was like, I know what I'm good at. We get to this sort of place in our careers, like the idea of pretending we're gonna be good at a bunch of stuff that we're not.

[00:08:39] Tiffany Sauder: We kind of know like, oh man, I'm just not going to, and so going into it, you guys had worked together. But knowing what you were gonna be good at and knowing what you were afraid of, I think settling in on the knowing of our tendencies, the things that give us energy over a long period of time. I think that is a really good reminder too, like, 'cause we're in these seasons of change.

[00:08:59] Tiffany Sauder: We can get into the scarcity mindset. Of like, nothing's ever gonna come my way. And so I have to make this work. Instead of saying, no, I know who I am. I've got to sit in that and find the opportunity that's gonna make that discomfort go away by it being as good of a fit as possible. And then Helena, I think what I heard from yours was just like.

[00:09:18] Tiffany Sauder: Like just test it. You know? You guys are running these little experiments, so to speak on the work that you were doing together. And are you not annoyed with like, does the timeliness of communication work and all those kinds of things that, I think it's that stuff that breaks partnerships more than somebody's stupid and doesn't know how to do marketing.

[00:09:37] Tiffany Sauder: It's like the rest of it. And I think you guys were. Maybe knowingly and maybe unknowingly just sort of testing into some of that. So I think that's cool. I think we can kind of learn from all of those. Listen to this comfort. Trust what you're good at. Be confident also in what you don't, you know what you're not good at.

[00:09:54] Tiffany Sauder: And then just how do you test into new opportunities

[00:09:56] Helena Kelly: and having that conversation upfront. So yeah, it, we decided early on like, I'm gonna handle all of the ops part of measure, actually mentioned contract for proposals, bookkeeping, all local financials. She's like, I'm out, I don't wanna do it. And you already have a system set up and you're good on it and you like it.

[00:10:14] Helena Kelly: But she's like, well, I don't really wanna do is, is the networking part. Like she said, just going back and nurturing that relationships. And she grew up in Austin and. She has an amazing personality and she loves that. I don't love that as much. It's necessary as a part of business, but I just don't feel as comfortable doing it.

[00:10:30] Helena Kelly: And so we're like, okay, got it. Like this is your swim limit. This is my swim. And so having that conversation upfront and also what you're touching on Tiffany to say, okay, at this point in our career is like, we know what we like, we know what we're good at, we know what we're not good at. And it's just owning that and like compartmentalizing it.

[00:10:46] Helena Kelly: And just offboarding and offloading the stuff that you don't wanna do or that you're not good at to someone that likes it and is amazing. Like instead of just trying to do everything how fast and you're just like, okay. They're like, I'm gonna move this stuff away and this is the stuff I'm gonna own and keep, and, and just saying like, it's okay.

[00:11:04] Helena Kelly: Like I don't have to be a 10 at everything. Like I'm gonna credit, so I'm gonna give it to you.

[00:11:09] Anita Tulsiani: Totally. And also what we didn't mention is that. In this duo kind of environment, you kind of get to the best of two worlds. That goes for everything from a contract to a press release all the way to working with a client.

[00:11:25] Anita Tulsiani: When we put our eyes on a contract, we're coming at it from two different angles that end up always better than if it were just one. And same thing with the press release. Like we were iterating late last night on a press release and both of us like kind of kept coming at it from like a place. Like there's something else that needs to be said.

[00:11:42] Anita Tulsiani: And even quietly behind the scenes we're doing this. And then on the other side of it, you're just like amazed at what we're about to say on this press release. And so if you're the client on that side, you're getting like two really smart brains who are so passionate and have a 10 year history of working together.

[00:11:59] Anita Tulsiani: So all that, do we like each other? Are we gonna fight like all that's gone? Mm-hmm.

[00:12:04] Helena Kelly: And

[00:12:04] Anita Tulsiani: in a corporate environment, you have those frictions that happen in these independent. Teams, right? Like there's conflict that arises, and I think that's something that we don't even talk about, is that we're at the point where we can almost read each other's minds, but how this is gonna look like.

[00:12:19] Anita Tulsiani: Mm-hmm. So that pays a lot of dividends.

[00:12:23] Tiffany Sauder: I wanna take a quick moment to thank my partners at Share Your Genius. For the past four years, they have been an incredible part of my journey behind the microphone. Share Your Genius is a content and podcast production agency that helps leaders and brands bring their message to life.

[00:12:37] Tiffany Sauder: So whether you're trying to find your voice, develop a content strategy, or get your leader behind a microphone, they're gonna help you make it simple, strategic and impactful. So you guys were trying to fix some things in your lives, like, Hey, this is untenable. This is unsustainable. What, you know, in the old world, so what's harder in this new world?

[00:13:00] Tiffany Sauder: And what's easier? Because some of the discomfort was certainly fixed. But what has been surprising on. Okay, I've gotta solve for this differently now. That was maybe easier in my old life. And where has the pressure released? And it feels lots easier in this world.

[00:13:16] Helena Kelly: Yeah, I can jump in. So we are super intentional about just making sure that we like carve out time every day for ourselves and our kids.

[00:13:27] Helena Kelly: Like I know I'm a better mom and wife and business partner and you know, consultant when I take care of myself. So one thing is. We block our calendars and like, we typically start our workday at nine and we try to wrap it up by three so that any meetings that we have with customers, we wedge into that time block.

[00:13:47] Helena Kelly: And so we know like, okay, after three I'm off to sports and picking up kids from school. And so protecting that fiercely and like just being okay with it. It's super important and so we're, we're really good about that. I mean, that's just how it is now. You know? We know like that's our time block. On the flip side of that, I was alluding to this earlier, is that on the occasions where we do have to jump back online or get back on the computer after the kids are in bed, it is the exception and not the norm, but it's because we want to, like, we have made that decision to.

[00:14:23] Helena Kelly: Jump into this fire, drill a client like we send yes to it. We had opportunity to defer or say no, but like it is because we made that choice. And so like being in control over that has been a lot easier. And then just not feeling guilty either way. Right. Not feeling guilty. I. Because I told that client or that prospect, no, like we can't take this on and not feeling guilty like of taking your family or your kids over your career is mm-hmm.

[00:14:49] Helena Kelly: Being able to, to handle both and carve out time and intentionally for both.

[00:14:54] Anita Tulsiani: Yeah. I would kind of echo what Helena said, like having the time to pick up my kids and drop 'em was always something I could never do, or I was angry about it because it was like I had to race to my office. I. Felt like it was too much on one person to like run into an office, drop a kid off, pick up the kid just by my location.

[00:15:14] Anita Tulsiani: But we, you know, we had to like figure it out. So now I just know that I get to now do these things, is what I, the way I look at it. Like, I love picking up the children from school because they're at the point where they wanna tell you everything about their day. That's like the most precious time. And so only maybe one or two times a month will I actually pick up a call during that window because it's just so important for me to get that.

[00:15:37] Anita Tulsiani: Authentic self of them. Mm-hmm. And in a past life, I think I'd be on conference calls 'cause I felt like I had to, like I couldn't miss this meeting. It was scheduled in and they need me on it. The other thing, I think that is easier as taking vacations. I don't know why, but I had unlimited PTO for probably a decade.

[00:15:55] Anita Tulsiani: I think it's always a misnomer that it's unlimited. It's like unlimited, but be available in the corporate world. And it's not that I'm not unavailable and just completely go off the grid here. But I think there's this conscious thing that I'm gonna take this period of time and I know what I'm gonna need to do, but I also have a partner and a team that will handle it and they know how precious this time off is for rejuvenation and kind of recharging your battery.

[00:16:22] Anita Tulsiani: So that one, I think on the harder side, I think taming the ambition is probably my biggest problem, and it probably always has been, is like. I think both of us could work all the freaking time if we wanted to, and also have joy from it, you know? Mm-hmm. That's the challenge is like when you're actually getting joy from something you're doing that could just party all night long on Sagely & Company, but it's like reigning it back in and making sure to do more fun things for yourself, like we're going on this retreat, being intentional with your partner.

[00:16:55] Anita Tulsiani: Because a partner wants to see you successful, but if you're always just like heads down doing work, then they get ignored. I think the kids are excited 'cause I think they see a better version. They're getting the better version for sure.

[00:17:06] Tiffany Sauder: What about the financial pressure of it? You know, you went from a corporate environment where like are you like, Hey, I was able to maintain the same earnings.

[00:17:13] Tiffany Sauder: That was no problem. And then just the financial pressure of, hey, it's not the same as getting a paycheck. Like if we don't sell work, there's not revenue. How has that. Kind of played out for each of you and how have you gotten comfortable with kind of the at risk part of having your own business and being like, okay, there's revenue if we find it.

[00:17:32] Anita Tulsiani: Yeah, I can jump in on that. 'cause I think that learning that and also having low expectations in the first couple of years, like happiness was worth more than the certainty of a paycheck. Mm-hmm. So I was like, I'll take a third just to have, be happy. And healthier. Probably. Those were my two pieces. So the bar was so low, it was just like, but Helena had a little bit more reality on this is probably achievable, but I set mine super low and then we're so good at this together.

[00:18:02] Anita Tulsiani: Also, like we plan for low, we wait for the highs. Like neither of us are trying to get rich right up front. We know it's gonna be a lot of sweat and hard work first. We both kind of come from that. Upbringing from our parents, and so I think that's also trickled in. So I think we've just said. Like the lowest salary we can have survived together on, you know, we'll do that and then we'll just put our heads down and work hard and that's it.

[00:18:28] Anita Tulsiani: And whatever comes out, the other shoot's gonna come out.

[00:18:31] Helena Kelly: Like we were profitable our first year in business, which is awesome. And so, mm-hmm. Even for me as a consultant, I earned more my first year as an independent consultant then I did in my corporate job. So. I think you have to plan for the ebbs and flows, and obviously we had these conversations with our husbands and factored their salaries in as well, but they were all super supportive of, okay, yeah, you don't always have to be the breadwinner and we could do this and we'd rather have you be happier and be able to spend more time with the kids and.

[00:19:02] Helena Kelly: Go after that entrepreneurial goal. I mean, as she had mentioned, we kind of came up with that work ethic and grid and my parents were both immigrants and entrepreneurs and owned and sold businesses. So I feel like this was in my destiny at some point anyway, but just like taking the leap and going back to that is.

[00:19:18] Helena Kelly: Kind. One of the difficult parts too is like, okay, where before we just were focused on marketing, but now we're running a business, we're hiring people, we're paying people. There's this whole other like set of elements that have to factor in that, okay, you have the dream and yeah, I, I wanna start my own business and I can do this.

[00:19:37] Helena Kelly: But then like when the rubber hits the road, you're like, well, okay, there's so much more involved.

[00:19:43] Anita Tulsiani: Mm-hmm. I think another kind of interesting element is who am I trying to impress? I think in corporate it feels like you're trying to impress a customer. Impress your boss, impress your team, lead through this by showing you've got the know-how.

[00:19:58] Anita Tulsiani: However, now I think the person I'm trying to impress is just myself, which I really love. It's like your own bar. It doesn't matter. None of that really even mattered probably back then, but I think I've just like really been satisfied that this is good enough. I'm happy where we're at. I've impressed myself enough.

[00:20:18] Anita Tulsiani: Yeah, all of that, that weight comes off of your shoulders and trying to play that game.

[00:20:21] Helena Kelly: It's interesting too, because one, and, and I were initially having this conversation where I was like, just come over like, I know what you wanna do this. We've been talking about it for eight months. Like you just have to try.

[00:20:32] Helena Kelly: Like once you get on the other side, you're never gonna go back. And I remember sticking on my husband, I know it, Tim, and his quote was like. Nobody's gonna know, or she's not gonna have CMO on her headstone. Like that's literally where he said, like, she just was like, I need to climb this mountain and I'm gonna come with you, but I need to do this first.

[00:20:51] Helena Kelly: And so like, that's what he said. He's like, she's not gonna have CMO on her

[00:20:54] Anita Tulsiani: headstone. I know. I had so many people will say that. It was like, I think just an immigrant thing. Like I had to do it. And maybe that's because my parents weren't necessarily approving of the marketing background. Mm-hmm. So like this, this pinnacle was like, had to be achieved because it was some form of a pinnacle.

[00:21:11] Anita Tulsiani: But yeah, like it's. No longer something that rises to like the delight button. It's like the hard work and ethic and seeing our children, you know, all four of our collective children amongst us, see their parents like working hard towards a common goal. Like I think that's the ultimate impression to try to leave behind because that's why we send them to school, make them go get a college education, make them go to work.

[00:21:36] Anita Tulsiani: Like all of these are teachings that if they're not seeing it inside their own home in some form or fashion. Then what are we actually teaching them to go do? So I think I'm a big believer in like just showing is the telling that you're trying to achieve by watching their parents do this. They're gonna on their own just be successful, in my opinion.

[00:21:55] Tiffany Sauder: I think there's really something there. I. As you guys were saying, like, Hey, CMOs not gonna be in our headstone. I remember this. There's this weird ego thing and it comes from all different places. Can be like kid of an immigrant, and your parents need you to kind of make their choices look smart for coming over here and you achieving in some certain ways.

[00:22:15] Tiffany Sauder: I had a chip on my shoulder, like being from a small town and being like. I don't have straw between my teeth. I can make it in a city. And you know, I just think we've all got something usually that's kind of pushing us and motivating us to be crazy and entrepreneurial. But you saying like, now I'm trying to impress myself, I remember being like, if I had gone and raised $10 million, people would see me as credible because I went and raised.

[00:22:42] Tiffany Sauder: But if you just, I'm using air quotes, people can't see this 'cause it's just audio. But if you just start a small business. Just,

[00:22:50] Anita Tulsiani: yeah,

[00:22:51] Tiffany Sauder: that it's for profit that didn't go out and raise a bunch of money, so you don't have this moment of this big press release or this huge executive that you hired that has pedigree from Apple or something like, something crazy.

[00:23:03] Tiffany Sauder: It's like it, it is weird how the world does not pay attention to you. And if you are not able to look in the mirror and say, I am smart. I'm doing good work. This is putting good into the world. Then there'll be like eight years from now, people will be like, oh my word. Like it's like. Well, you know what?

[00:23:17] Tiffany Sauder: We were good for a long time before anybody noticed, knew our name, had us some lights, had an acquisition opportunity close that like whatever the thing was, in 5,000, whatever the thing is, you know, that suddenly kind of from the outside gives this credibility to like. It doesn't matter. It does not matter, but it has to be, I think so intrinsic when you're at the stage of business you guys are in, and even like this movement that I'm building over here with Life of and, and the podcast, it's like sometimes you have to look in the mirror and be like, yes, it is smart.

[00:23:52] Tiffany Sauder: I am producing myself and sometimes I lose my nerve and like, you know, you, you guys are doing that too. And I think just. Drawing a highlighter over the fact that is such a normal part of this experience of being an entrepreneur, I think is important. I think I needed somebody to say it to me when I was starting out.

[00:24:13] Tiffany Sauder: 'cause I was like, anybody, anybody?

[00:24:17] Anita Tulsiani: You know that feeling is what? Yeah. Where? Where's the reporters calling in to make sure that they can get a statement from me? There's none of that.

[00:24:27] Helena Kelly: But when you hear people's reaction, when you tell 'em, oh, you know, I come into marketing. Consultancy or agency, or I'm an entrepreneur, and they're like, wow, like you did that.

[00:24:36] Helena Kelly: You're so brave. And like, I think so many more people just have that same feeling and they just don't ever action on it. Or they dream, but they just don't think that they're worthy or capable or how do you do that? But. Part of it, you just figure out, and like the big part of it is just, I always tell my kids if it's like get in your shot or something at the doctor, it's just you ask them like retroactively, okay, was it as bad as you thought or was it scary?

[00:25:00] Helena Kelly: Or was it as difficult? It's just that fear of the unknown and not knowing what in the future. And then you cross to that door and. You look back and you're like, oh, it really wasn't as difficult or scary as I thought it was gonna be. But it's just having the courage to, to take that leap and, and I think part of this is, yeah, just passing that knowledge down to future our kids and future entrepreneurs.

[00:25:23] Helena Kelly: And like you look at colleges and businesses now they have entrepreneurship as a degree and a path. And I'm like, that's amazing. Like that's amazing. We're saying like, it's okay. Like you can dream big and you can do your own thing and you can start your own business and you don't have to wait till you're 40.

[00:25:38] Helena Kelly: Like you see teenagers starting their own businesses now. I mean, one of my husband's best friend's kids, he started a lawn care business. He's not even 18, and he's trying to navigate like. IRS taxes part of it because it's like he's not even old enough technically to like be navigating into that territory.

[00:25:58] Helena Kelly: And I think he made 200 K last year. He's like, not gonna go to college. And he's hired, you know? And I'm like, go. Like, that's amazing. You know? Why do we not encourage that? Why do we not encourage and how can your dad tell you, or your parents say, well you need to go to college. Like, really, he probably needs more than his dad now.

[00:26:15] Helena Kelly: Like how do you tell a kid like that? I'd you squash the dream and say. But hold on. You need to go to college first, or at any point say like, what you're doing is not right or correct, or that type is different, doesn't mean that it's bad.

[00:26:28] Anita Tulsiani: Mm.

[00:26:28] Tiffany Sauder: One parting question for both of you to answer. What is your current definition of work-life balance?

[00:26:36] Anita Tulsiani: I would say mine is like, this is silly, but being able to pick up my kids, fold my laundry, and have a great day at work.

[00:26:47] Helena Kelly: For me, it's being able to like drop everything at any moment. Like when my kid comes in and mom, I need help with this, or mom, instead of saying, hold on, or I need a minute. Just getting up and going and knocking on what they need, like, because I can like this other thing can wait.

[00:27:05] Helena Kelly: Five minutes or 50 minutes or five days, and just not even having to like ponder, just reacting right away to know like, I can do that now and not feel guilty about it. And like this other piece will be here where it was the reverse of that before.

[00:27:21] Tiffany Sauder: Who would be an ideal client for Sagely & Company? If there's somebody's listening to this and saying, eh, I might need some marketing help, who would be an ideal client?

[00:27:28] Tiffany Sauder: What kind of problems do you solve for them?

[00:27:30] Anita Tulsiani: I think B2B Tech is really our sweet spot. There's so many technologies out there that will help put a simple message so that you can put your full go to market strategy together, and by spending that investment upfront in the messaging, really all those dollars you put in will be more easily understood and turn into conversions.

[00:27:48] Anita Tulsiani: But I would also say letting marketing have a seat at the table. If you're just that marketing makes things look pretty. Probably not a ideal fit. Of course, we can make things pretty. It's kind of table stakes. And then I think the other piece of it is that it taps into our passion as a marketer. I've always been pretty firm that I'm not gonna take on projects that I can't see myself marketing and enjoying myself.

[00:28:13] Anita Tulsiani: And so it doesn't have to be a consumer brand. But if you can let us tap into our passion and, and really execute upon your brand needs, we're the right agency for you.

[00:28:24] Tiffany Sauder: Awesome ladies, well, congratulations on all of your success. I always say our individual growth inspires other people on their own growth journey.

[00:28:31] Tiffany Sauder: And so I think as you guys have reached forward in your careers, in your lives and had the courage to kind of restructure things in your individual life of, and I appreciate your willingness to share that with others who are on a growth journey and. Trying to figure out what is right for each season.

[00:28:47] Tiffany Sauder: And that can certainly change as life gets different and the factors change. So thank you both for joining me, Helena and Anita. Appreciate it a lot. Thank you. Thank you

[00:28:56] Helena Kelly: for having

[00:28:56] Tiffany Sauder: me. We'll put links to Sagely & Company and Helena and Anita on LinkedIn if you guys wanna follow them. Thanks so much for joining us.

[00:29:03] Tiffany Sauder: Thank you. Thanks for listening to the Life of, and this is your weekly reminder to keep making bold choices, saying clear yeses and holding space for what matters most. As always, if you like this episode, I'd love for you to drop a review and share it with your friend. It's the fastest way that we can grow the show.

[00:29:22] Tiffany Sauder: Thanks for joining us. I'll see you next time.