296: How to Grow Your Business Without Losing Your Life: A Coaching Session on Boundaries & Growth
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The Valley of the Messy Middle: How to Grow Without Burning It All Down Again
(A conversation with Logan Montague)
Logan Montague reached out after I sent a note to my newsletter list asking a simple question:
Is anybody in a season right now where sharing your story might help someone else?
And Logan said yes.
She’s in what I’m calling the valley of the messy middle — that season of transition where you used to feel competent and clear, and now everything feels… unsettled. Not bad. Not wrong. Just messy.
If you’ve ever been in a chapter where you love your work and love your life and still feel like it’s not all fitting together… this episode is for you.
Logan’s Story: From Corporate Burnout to Agency Growth… to Burning It Down
Logan started a marketing agency at 25, right after a corporate role that looked like a “dream job” on paper — travel, trade shows, agency management, hands-on experience across every part of marketing.
But it was exhausting.
Then COVID hit, her company moved marketing back to headquarters overseas, and she lost her job. Logan had freelanced before, clients already knew her, and freelancing turned into something bigger quickly.
The business grew fast. She hired a team. She took on clients.
And then… she hit the wall again.
She told me she was more burned out running her agency than she ever was in corporate. She was working around the clock, had no space to date, no real margin to care for herself, and the business she loved wasn’t sustainable.
So she did something brave.
She burned it all to the ground.
Not emotionally — practically.
She went from about 20 clients down to 3 or 4, let go of W2 team members, released contractors, and told the clients she kept: “It’s just me now.”
And she cried. Every day.
Because on the surface, it felt like failure.
But on the other side of that decision?
She got her life back.
She started focusing on her health. She stopped living on DoorDash. She spent time with friends and family in a way that didn’t feel like she was constantly “working near them.” She started dating.
And she met her now fiancé.
So the “burn it down” moment wasn’t failure.
It was alignment.
But here’s where the messy middle comes in…
The Messy Middle: When Your Life Expands but Your Time Doesn’t
Logan’s current tension is one so many of us feel:
She wants to grow again — more money, more impact, more expansion.
But she also now has a fuller personal life:
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a fiancé
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a bigger home
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more to manage
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wedding planning
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a relationship she actually wants to enjoy
And she said something that I think a lot of us need to hear ourselves say out loud:
“When I was single, I lived in a small apartment. Now my fiancé and I have a home. It’s bigger. I have more to clean. I have more to keep up with… and I’ve been internally struggling with how to grow again while balancing this new life I want to enjoy.”
Yes. That.
Because life can’t be eternally additive.
Your time doesn’t expand just because your responsibilities do.
So the question isn’t “How do I do it all?”
It’s: How do I design it so it fits?
The Pattern I Heard (And You Might Hear It Too)
I reflected something back to Logan that I want to say gently — because I’ve lived this.
The language she used to describe corporate burnout was almost identical to the language she used to describe agency burnout.
Which told me something important:
Sometimes we don’t have an “environment problem.”
We have a belief problem.
A belief like:
“To be successful, I have to operate at an unsustainable pace.”
“I can be restful OR successful.”
“Success requires over-functioning.”
And if we believe that… we’ll recreate it everywhere we go.
New job. New business. New season. Same pattern.
So part of the work is realizing:
your beliefs are not facts.
They’re just stories you’ve been operating from.
And you can rewrite them.
The Shift: Goals + Boundaries = Your Sandbox of Solving
Here’s one of the biggest takeaways from this conversation:
Your goals matter — but your boundaries are what make them sustainable.
When you only define goals, the “possible” becomes everything.
And then your calendar becomes a free-for-all.
So what I want you to hear is this:
Goals + Boundaries together create your sandbox of solving.
Inside that sandbox, you can get creative. You can build. You can grow.
But without boundaries, growth becomes chaos.
Logan has goals: growth, leadership, variety, ambition, revenue.
Now she needs the boundaries that protect the life she’s building:
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How many evenings a week are available for work?
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What’s the minimum “us” time with her fiancé?
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What’s the baseline for health (workouts, meal prep, sleep)?
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What does “wedding planning” time look like on purpose instead of in panic?
Boundaries are not restrictions.
They’re design decisions.
Practical Tools We Talked About
1) Outsource the low-value tasks earlier than you think
One of the most freeing shifts I made in my own life was realizing:
If I can spend 2 hours cleaning… or spend those same 2 hours doing billable work and pay someone to clean…
That’s not indulgent.
That’s strategic.
Especially when your life expands (bigger home, more commitments), outsourcing becomes a way to protect your energy for the things only you can do — like building a business and building a relationship.
2) Make your “wants” explicit
“I’d like to cook sometimes” is a beautiful intention.
But it’s vague.
“I cook on Tuesdays” is a plan.
When it’s on the calendar, your brain starts solving toward it instead of hoping for it.
3) Have a weekly planning meeting with yourself
I do this every week — usually Friday afternoon.
I plan:
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workouts
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meals / grocery order
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personal commitments
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family logistics
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the “deep work” windows my week needs
Because it’s easier to execute a plan than to make 1,000 decisions mid-week.
4) Put special projects in a container
Wedding planning is a “special project.” So is moving. So is remodeling.
The stress comes when the project has no container and it leaks into everything.
Logan and her fiancé used to do Sunday morning Starbucks + wedding planning.
And when they stopped, the stress came back.
That’s not failure.
That’s feedback.
The Reframe That Hit Logan the Hardest
I told her something I say to myself all the time:
Opportunity will always be available to you.
We panic-yes because we think if we don’t take this client, this project, this board seat, this event…
…it will never come again.
That scarcity mindset is how we trade our boundaries for ego.
So instead, ask:
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Does this fit my goals?
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Does this respect my boundaries?
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Is now the right time?
You don’t have to say yes just because it’s flattering.
What I Want You to Take From This Episode
If you’re in the messy middle — if you love what you’re building, but it feels like it’s not fitting — I want you to hear this:
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Change creates friction. That doesn’t mean you’re failing.
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Life cannot be eternally additive. Something has to be redesigned.
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Your beliefs will follow you. Unless you rewrite them.
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Boundaries aren’t limits. They’re the structure that makes your “ands” possible.
You don’t have to quit everything you love.
But you do have to start solving like you believe you deserve a life that fits.
And that’s what we’re doing here.

[00:00:00] Logan Montague: When I was single, I lived in a small apartment. Now I live and my fiance and I have a home. Well, it's much bigger. I have more to clean. I have more to keep up with, and I think that that's something I've been internally struggling with of how do I grow again and decide to grow and make more money and not be limited to those two to three clients while balancing this new life that I have that I want to enjoy. [00:00:22] Tiffany Sauder: I am Tiffany Sauder, entrepreneur, wife, mom to four girls, and a woman figuring it out just like you. If you're tired of living a life of half to and finally ready to build a life of want to, then you're in the right place. Come on, let's go Build your Life of And. [00:00:46] Tiffany Sauder: Hello everyone and welcome back to another episode of the Life of And Podcast. I'm your host, Tiffany Sauder, and today I'm joined by Logan Montague and this conversation came together through, uh, I pushed out through my newsletter. Hey, is anybody dealing with something that. You think others could benefit from your story where you are and sharing kind of vulnerably where today is, and maybe I can help pull you forward or push you forward or encourage you forward, but I think there's always value in sharing our journey. [00:01:16] Tiffany Sauder: So as I was prepping for this, and Logan will see here where the conversation goes, but I'm calling it like the valley of the messy middle. Because when we're in the season of transition, it is so unsettling and we're oftentimes coming from a place of certainty and competency, and then we launch off into something new or what we think or whatever, and it's very unsettling. [00:01:41] Tiffany Sauder: So Logan, welcome to the show and thanks for being willing to just chat through your story a little bit. [00:01:46] Logan Montague: Yes. Thank you for having me. I'm excited to be here and I, I was telling you, I'm a little bit of an open book, so I'm kind of excited to dive in and see where the conversation goes. Yeah, sounds awesome. [00:01:56] Logan Montague: Well, I think, [00:01:56] Tiffany Sauder: let's start kind of where you started your story when you emailed in was that I started an agency when I was like 25. Is that right? Yep. So, which is like so very similar to where my own story starts. I started an agency when I was 25, so you're much younger than I am, but let's just sort of pick up from there. [00:02:16] Tiffany Sauder: Yeah. I started an agency when I was 25. Yes. How did you get there? What did that look like? And then we can kind of go, [00:02:21] Logan Montague: yes. So I started a marketing agency when I was 25. And that came after I worked in corporate marketing for about four years. Right after college. I had what a lot of people said was a dream job. [00:02:34] Logan Montague: I was traveling all the time. I was going to trade shows and events. I was managing agencies. I got to really learn hands on like every area of marketing. So I did that. It was exhausting, to be honest. By the time I was 25, I was pretty burnt out. But then COVID came and it was kind of at a point where I think I had known for a long time. [00:02:56] Logan Montague: I actually probably needed to leave that company because I wanted to settle down in my life more. I wanted to have a little bit more stability and be home more and not be. Traveling every single week. But so COVID came, and at the time I had worked for a Swedish company, so they took all of the marketing to headquarters there. [00:03:14] Logan Montague: Just as a precaution, no one really knew what was going on, so I lost my job and I had freelanced a little bit in college. So I kind of knew how to get clients on the side, kind of what to do. Mm-hmm. Even when I was working full time, sometimes people would reach out to me and be like, Hey, would you mind, you know, helping me with this project or whatnot? [00:03:32] Logan Montague: So I kind of did that. It wasn't hard, I guess, for me to jump in and just kind of seemed like the next natural step to, [00:03:38] Tiffany Sauder: mm-hmm. [00:03:38] Logan Montague: Hey, let me just start freelancing and kind of turn it into an agency, is what happened because I started growing really quickly. I needed to hire a team. I need help. I couldn't keep up with all the work. [00:03:48] Logan Montague: So that's really kind of what I. I did after that. It was never really a question of let me go back and get another full-time job. [00:03:56] Tiffany Sauder: Mm-hmm. Okay. So how many years did you do that and why aren't you still doing it and loving it? [00:04:02] Logan Montague: Yes, so I did that for about, well, I technically still do it, I guess you could say, but I pretty much have burned it all to the ground and I really scaled back to more so just a freelance for the past. [00:04:15] Logan Montague: So for, I would say for three years I had an agency. I had a team. I had full-time team members. It was a lot. I was even more burnt out than when I worked in corporate, and I just didn't know what the next steps were. I was working around the clock. I was trying to figure out, okay, again, I want this stability. [00:04:32] Logan Montague: I want to have time to date. I felt like I was a really independent woman, but I had no time for anything else in life. I was just working around the clock and I loved my business. I loved my clients, but it was not sustainable. So it kind of burns that all to the ground. About two years ago, I really scaled back and I went back to pretty much just me. [00:04:54] Logan Montague: I mean, I have, I have had for the past two years, a assistant that helps me like five to 10 hours a week. But I have like three to four clients max, where I can pretty much handle it myself. But the side of me that. It is very ambitious and wants to grow and wants a bigger business. Kind of gets conflicted with that sometimes of do I want to do that? [00:05:16] Logan Montague: Then I also have, in that transition period, started coaching other people. I started helping other social media managers, other marketers to help them get started and get their feet wet, and if they are tired of that corporate nine to five job and want more of what I call like a freedom filled life where you kind of work on your own schedule. [00:05:36] Logan Montague: That is what I've been helping people do also. It's a kind of a combination. [00:05:43] Tiffany Sauder: So let me back up. When you said I burned it all to the ground, like what does that mean? Is it like, Hey, I needed to fire some clients, or I let projects finish out. I laid my team off. What does that practically look like? [00:05:54] Logan Montague: Yes. So I went from about 20 clients to about. [00:05:58] Logan Montague: Three or four, I guess at the time. I just pretty much got rid of all those clients. Any clients that did not feel like they fit something that I. Felt I could one do on my own. Two was really comfortable with, kind of fit into that scope and mm-hmm. Income of what I wanted on my own. I let them go because I obviously couldn't afford to pay them anymore. [00:06:17] Logan Montague: Right. Without all the income, there wasn't enough work. So I had two full-time team members at the time that were W2 employees. I let them go and then I had, you know, a handful of other part-time people that were working maybe like. 20 hours a week. They're still on a contract basis, but I let all of them go. [00:06:34] Logan Montague: And even my clients that I did keep, I was kinda like, Hey, your account manager's not really here anymore. It's just me. And that was an interesting thing to do. What'd [00:06:46] Tiffany Sauder: it [00:06:46] Logan Montague: feel [00:06:46] Tiffany Sauder: like to go through that process? [00:06:49] Logan Montague: It was, at the time, it was really, really hard because I think I cried like every single day because you know, that is just. [00:06:58] Logan Montague: Not I, I had built this big agency in my mind and it was what I was supposed to be doing, but I was miserable. And so it was really hard and almost felt like, are you failing? Mm-hmm. Because you are taking this all away. But afterwards, I would say for like the first year after that, I felt so much more free. [00:07:16] Logan Montague: I felt so much more relaxed. I felt like I could. Live my life. That's when I started dating and I met my now fiance and I'm engaged. You know, over these past two years, so many good things came of it that I, in my life, that I don't think would've happened had I not done that. But it was really hard at the time, and then in the end it ended up being really rewarding. [00:07:37] Logan Montague: But then that's where I kind of have felt like stuck, where I'm like, okay, now what's next? Because I, I have these dreams and ambitions and goals. Can you go back to [00:07:46] Tiffany Sauder: that? Time when you were like, I have to make a change because I have to add some things back into my life. My agency's taken, one of them I've heard you say is like starting to date. [00:07:57] Tiffany Sauder: That was a key. Like I have to add this back in to feel like I'm, I don't know, just delivering on what I want for my life. What else would you say? Back then and those things that sort of made you feel relaxed and peaceful and like you were present again. What else would have been on your like, I have to add this back. [00:08:17] Logan Montague: Yeah. List. I think at the time it was also a lot of, even just focusing on my health. I had been really on healthy, um, I had gained a ton of weight just being also at home all the time, working from home, sitting at the computer all the time. That I wasn't used to, and I, I would make time to go to the gym when I was working a lot, but it wasn't really effective. [00:08:40] Logan Montague: So after I kind of let all of that go, I ended up losing like 30 pounds and just really. I became a happier person. I learned how to cook better and just eat better, which obviously took more time. I wasn't just ordering DoorDash or Uber Eats. Yeah. For my meals when I was working. I also, during that time, you know, really wanted to add just more time with friends and family. [00:09:08] Logan Montague: I was traveling a lot during that time. That was the one thing about, I was like excited about when I started an agency. I was like. Ooh, I can kind of work from anywhere in the world. But then I kept on fighting myself on all these trips that I was never really enjoying. I was really just kind of working from anywhere, which was fun. [00:09:27] Logan Montague: But was I being in the moment with. The people I wanted to be with, not necessarily, or I was going on a lot of trips with just work friends, which I love. My work friends, I love all the women I've met from business, that we can go on trips and we understand that we need to work together. But I wasn't taking the time to, if my family asked, Hey, do you wanna go on a long weekend trip? [00:09:48] Logan Montague: Or do you wanna do this? I would say no. Or if I went on a trip with my girlfriends, they always knew, oh, Logan's gonna be working for, you know, the first few hours of the morning, she's probably gonna skip breakfast. Or you know. Just any downtime that we have, Logan's gonna be on her computer and they kind of got used to it, but I was not okay with that. [00:10:04] Tiffany Sauder: Yep. So a couple of things. Can I just reflect back some things I'm seeing, and this is me talking as much in the mirror as I am talking at you, so please take it with that. Yes. So one of my observations is that the vocabulary that you used to describe your job when you were in a corporate setting for the Swedish company. [00:10:28] Tiffany Sauder: Was very similar vocabulary to the language you used when you described the environment that came from you creating your own agency. [00:10:37] Logan Montague: Mm-hmm. [00:10:38] Tiffany Sauder: And so potentially the learning from this is you have a belief that to be successful in your work. It requires that version of energy from Logan where you give it all over to your work. [00:10:54] Tiffany Sauder: You do the most, you're the most responsive, you work the most number of hours available, and you're quick to make those compromises of your own personal space and satisfaction and rest and exercise because there's like. For me at least, there's like this ego trip that comes with being needed and this fast-paced environment and like just sort of this like rush of all this stuff to do and, and I for a long time believed that for me to be successful and make as much money as I wanted to, I had to operate in that sort of like manic unsustainable way or I had to pick an or I can be restful or I can be successful. [00:11:35] Tiffany Sauder: But to believe that that could be an and. Which is like the premise of this entire project is that like to work, to first believe that Logan can make as much money as she wants to and do it in a way that is sustainable to her is not yet something that you believe because we solve towards what we believe to be successful, I have to have this like sort of manic effort towards my job. [00:12:05] Tiffany Sauder: How does that feel when I say that out loud? [00:12:09] Logan Montague: I, oh, it's definitely true. I definitely feel I have not actually correlated those together. The more of like what you said about the corporate setting and kind of in the agency setting and that belief together before. And I think that's very interesting and very insightful and very true. [00:12:25] Logan Montague: Uh, when I hear you say it [00:12:27] Tiffany Sauder: well, the thing to understand is that it will follow you into whatever new environment we create. 'cause again, this is like at a no judgment zone. This is like, I can see these patterns 'cause they were, and sometimes sort of thread their way back into my own belief. And this is why like is like when I started to realize like, I didn't believe that these things could both exist together. [00:12:49] Tiffany Sauder: And so I was making that true. By my choices and, and even going back to things like the things that you wanted to add, dating health time with friends, those are incredible goals to have into your life in every season, no matter what's going on. But I think what can happen is we make these things sort of big and obtuse. [00:13:11] Tiffany Sauder: So when you were able to sort of clear your calendar. You did something around start dating. I don't know what those behaviors were, but like I downloaded two apps. I filled out a profile, I joined a bible study. I went to a new gym. I, I like all, you know, you had to do something to sort of put yourself in front of new people. [00:13:30] Tiffany Sauder: Mm-hmm. But even when we're in a season where we're really busy breaking those things that we want to make progress on down to a place where I talk about minimums, it's like, what is the minimum behavior that I can put towards this important goal without clearing out 30% of my life to make room for it? [00:13:50] Tiffany Sauder: Because that's not in every season gonna be a sustainable. Solution. Does that make sense? Let's just take maybe your environment right now. So you've still got some agency clients you still have where you're doing consulting, you're doing some coaching. What's something that you would love to add into your life right now that your brain is telling me? [00:14:11] Tiffany Sauder: I don't have time for this in my current season? [00:14:15] Logan Montague: Yeah. I think something I've been. Well, I wouldn't even say add, but something I've been struggling to even keep up with, I would say is now I'm in the, you know, I kind of peeled back all of that stuff so I could make room for dating. I met my fiance, we're getting married, I feel, so I would say I'm in stressed on the wedding planning stuff. [00:14:35] Logan Montague: I really don't feel like it's that hard, but there's so many things that I'm like. Oh, I wish I could like have more energy to put towards it or think about the decorations, thinking about doing that stuff that I probably will be stressed later because I've just been avoiding it because mm-hmm. I don't feel like I have every single day. [00:14:52] Logan Montague: I would say I have. I make kind of my work to-do list and then I kind of have like my life to-do list. And then I also have, I want to spend more time with my fiance. I feel like even lately I've been just working a lot in the evenings and I hate that he is so caring and understanding and doesn't. He's like, no, you have to do what you have to do. [00:15:12] Logan Montague: He also just came off of a really busy, busy season of, he's a soccer coach, so he just came home and he is like, oh, I just was, you know, busy for the past three months in the evenings and whatnot. So he understands it, but I also, that's one season for him. I don't want this to be a lifelong pattern to where I fall back into it as I've been getting more agency clients again, and I noticed that is why when you said that pattern follows you. [00:15:34] Logan Montague: That clicks in my mind because I'm like, okay, well that's what I've been doing again, so now I feel like I'm not keeping up on the housework. When I was single, I lived in a small apartment. Now I live in my fiance and I have a home. Well, it's much bigger. I have more to clean. I have more to keep up with. [00:15:48] Logan Montague: He does most of the cooking, but I would once in a while. Like to feel like I can cook and be present. And I think that that's something I've been internally struggling with of how do I grow again and decide to grow and make more money and not be limited to those two to three clients while balancing this new life that I have that I want to enjoy. [00:16:09] Tiffany Sauder: Yes. So that's a good question. So one thing to pay attention to is life cannot be eternally additive. Because this going from a single human on the planet who has 800 square feet to get clean, and now you have changed the complexity in your life where you're, you're living with someone, you've got more square footage to keep clean, you've got more laundry to keep going. [00:16:28] Tiffany Sauder: Time does not expand to fill the work available. And so you have to start making choices on, like, I'm a big fan of as my earnings started to increase and you start to see, hey, I've got revenue that's coming in. If you took the. Two hours a week that you're spending cleaning your house and instead spent those at a billable rate of $350 an hour or $200 an hour or whatever you are, and said, what if I could pay someone once a month or twice a month to clean my house? [00:16:58] Tiffany Sauder: Is the financial benefit as you think about this as an entrepreneur? 'cause it was this, the, the opportunity cost of my time was massive. Especially when my business was little, it was like, Hey, if I can spend an evening going to a networking event and coming home with a $20,000 project, that's a much better use of my time than folding laundry on the couch in that season of my life. [00:17:23] Tiffany Sauder: Mm-hmm. So thinking about where can you and your fiance be thoughtful about kind of low value tasks that you can. Affordably outsource or work towards a place where you say, once I'm making, you know, set your monthly salary level. Once I get here, I'm gonna take $200 a month, and I'm gonna put that towards getting some help so that I can feel like I can keep scaling my business and not feel like it's like a penalty. [00:17:54] Tiffany Sauder: It's like, this is terrible because there's more housework, more relationship stuff, and more work all coming at the exact same time. So thinking about your. Time, almost like I think about like trading stocks, like where would you put it so that there's a greatest amount of return and it's not just financial return, it's relationship return. [00:18:14] Tiffany Sauder: And so I started to get to the place where I'm like all this ordinary part of life, doing laundry, cleaning my house, mowing my lawn, like all that stuff. I started outsourcing 'cause those were low value tasks. And as I made more money and as the business grew. I was very thoughtful about taking some small percentage of my incremental earnings and putting that towards getting more help so that I could manage my relationship. [00:18:38] Tiffany Sauder: 'cause that was one of my beliefs was that I had to keep doing everything. You know, as my family got bigger, as my husband's job got bigger, as our house got bigger, as our lawn got bigger, one of my beliefs was I have to do it all. And I was like, my relationships actually better when I don't do it all. [00:18:55] Tiffany Sauder: Resent my home so much less when I don't have to do everything. Like all of that created a really different energy for me as a mom and a wife getting rid of some of that stuff. So that was the first thing. The other thing I started to think about when you say things like, I would love to have like some time where I'm cooking and it's not totally falling on him. [00:19:14] Tiffany Sauder: Not because I don't appreciate him cooking, but because I want to and I want to learn that it sounds like. It's part of you activating around your goal around health and super important to feel like you're in control and that you're learning towards something that's important. One of the things that can be helpful is taking it from the abstract, which is, I would like to do some of the cooking. [00:19:35] Tiffany Sauder: Sometimes that is directionally what you want, but it's still pretty implicit. Like what some, sometimes, and so. For me, it's helpful to say, I'm gonna, on Tuesday nights, that's gonna be my night. I'm gonna cook on Tuesday night. So then it's on your calendar and everything else in your life starts to push around it. [00:19:58] Tiffany Sauder: It like makes space for the thing that you want to do. 'cause my guess is if it's on your calendar, you're gonna to do it. Yeah. And so like Tuesday night, your night that you're done by five o'clock and you, your brain kinda knows that all day long because it's like, I gotta be done. I've gotta get this proposal done a little bit quicker. [00:20:15] Tiffany Sauder: I've gotta jam through these emails, I've gotta get this strategy done. I've gotta make this 45 minute call, 30 minutes instead, like you look for these little increments of efficiency. That start to make it so that you can have time to cook dinner that night because it's on your schedule. But if it's not on there and it can be any of the nights, then you kind of get to Friday. [00:20:36] Tiffany Sauder: And it's like, we usually go out on Fridays. Yep. And, oh shoot, I didn't get it done. And I'm feeling bad about that. And now I didn't really keep my commitment to myself, but because you didn't stick it on there and decide, I'm gonna start with one and for nine for. 12 weeks, I'm gonna try to do once a month or once a week, and maybe you get to the place where it's like the first week of the month you do one night. [00:20:58] Tiffany Sauder: The second week of the month you do two. The third week of the month you do one. The fourth week of the month you do two. You know, like you just incrementally. Move yourself towards what it is that you want more of and making it really explicit. Instead of it letting it be this sort of like wishy, hopefully kind of a vibe. [00:21:17] Tiffany Sauder: Your brain, your solving, your problem solving brain will start to make that true. [00:21:22] Logan Montague: Yeah, that makes a lot of sense. Because I live by my calendar. I even, you know, I time block my tasks throughout the day for work is how I usually. Plan my days. Obviously sometimes things end up taking longer than you plan for, and then that's how I end up working later also, and I think that's also something that I've been coming to terms of reality of also, is that I just can't do everything. [00:21:43] Logan Montague: That there has to be some give in business and in life there. There has to be some give, because you said we don't have more hours in the day. [00:21:56] Tiffany Sauder: No. And so some, a couple of, let me write my some notes real quick because I have two thoughts coming to mind. Planning need to end special. Okay. One of the things that I teach and would recommend maybe you try. [00:22:14] Tiffany Sauder: Is every week I have a planning meeting with myself. It's usually on Friday afternoons around two o'clock. 'cause all my kids get home three on Fridays and then it's like into the weekend. So then I found that's a good time for me and I am planning the next week. So I put my workouts on the calendar. I figure out what our dinners are gonna be for the week so that I can put my Instacart order in. [00:22:36] Tiffany Sauder: I go through and look at all my kids'. You know, events, which is not something that you have right now, but maybe going through your fiance's soccer schedule. Yeah. Looking at when, like what are you gonna have with time with friends, what dinner you're gonna cook. Maybe do some research on Pinterest on like what you wanna make so that that's all done. [00:22:54] Tiffany Sauder: So that's like my planning meeting so that once I get into the week, I am executing everything I planned, including looking ahead and saying, okay, I have a big presentation on Friday. I probably need to have. Some planning time on Monday afternoon. Tuesday is back to back to back to back meetings. I'm not gonna have any time for probably administrative stuff, like getting through my emails and stuff. [00:23:15] Tiffany Sauder: So I need to either do that Wednesday morning early or I need to jump back on for 90. Like I get it all organized so that for the most part I'm executing once I get into my week and the administering of it is pulled out of the day. 'cause it's like stressful to figure out what you're doing and. To do it, I found. [00:23:36] Tiffany Sauder: Mm-hmm. But it's not just planning your work step, it's also planning your personal stuff. It's planning the time you want with your fiance and it feels so ridiculous, but it makes sure that everything you want to do actually makes its way into your calendar. So maybe something to try. [00:23:52] Logan Montague: Yeah, I really like that, especially what you said too about the days that you have, if you know on Tuesday you have back to back meetings that you're probably not gonna get through the emails and things. [00:24:03] Logan Montague: I think that's a lot of. The part of growth that I've also been like, if I'm just on calls all day, when does the work actually get done? Yep. And I like how you mentioned that maybe it's okay, I don't get to them either on Tuesday and I do it first thing Wednesday morning and schedule that in. Or okay, I am gonna give myself one hour after the meetings too. [00:24:22] Logan Montague: Get them done, or whatever I can get through. I think that's been something I've been very hard on myself about, well you have to do it all. You have to do the meetings and do it. Mm-hmm. And it sometimes can't. Well, it can happen, but then everything else gets pushed to the wayside as well. [00:24:38] Tiffany Sauder: And I think paying attention to your week when you're looking at your planning meeting to say, last week, what worked, what broke? [00:24:45] Tiffany Sauder: Like what just created this avalanche of stress for me? And what do I need to figure out? I struggle to implement this, that I will share it with you as advice in the event that it serves you and it's a me problem. I had a very successful CEO mentor and he never let more than 60% of his day be scheduled with meetings. [00:25:09] Tiffany Sauder: It was a rule for him because all the things that we're talking about. Otherwise, you never have time to get your work done. And he would say as a CEO, not that he is the most important, but he should be doing the most important things for his role. And if he's in meetings, all he's doing is what other people want for his time. [00:25:28] Tiffany Sauder: And so as you think about not being in meetings, as being part of the way that you strategically work on growing your business, you know, execute your client deliverables and just like paying attention to some of that, I have found there is a pretty tight correlation with my ability to have restraint on what goes onto my calendar and my. [00:25:50] Tiffany Sauder: Peacefulness and confidence in where I'm at and when that gets way out of bounds, I just feel like I'm a wet dishrag in my own life. So something maybe you try to experiment with for a couple weeks or just one of those things that like you at least watch it and say of the days that went best for me, what was kind of the. [00:26:10] Tiffany Sauder: Mix of meetings, client meetings, business meetings, work time, and as best you can, which when you're in client services, you don't always have complete control. Try to use that as a template for kind of how you design your time. So something to think about. I wanna take a quick moment to thank my partners at Share Your Genius. [00:26:32] Tiffany Sauder: For the past four years, they have been an incredible part of my journey behind the microphone. Share Your Genius is a content and podcast production agency that helps leaders and brands bring their message to life. So whether you're trying to find your voice, develop a content strategy, or get your leader behind a microphone, they're gonna help you make it simple, strategic and impactful. [00:26:52] Tiffany Sauder: The other thing you talked about was you're in this season of planning your wedding and I'm in a season of, uh, we're we're going through our big remodel. Our family is moving, and so there is the fact that there is. A defined amount of time where there is in fact more, which is what you're experiencing right now, like your wedding planning is not gonna persist into eternity. [00:27:14] Tiffany Sauder: There's gonna be a day where it's over. And so in these seasons I sometimes it's like, okay, hey, I'm gonna have to work two more hours on Tuesday nights because the special project has to fit somewhere. Which then again, it's defined. It's contained, and it gives you a place to put all of your ideas, all of the free radicals inside of your brain. [00:27:39] Tiffany Sauder: For me, I have like a note on my phone where I park all this stuff that wakes me up in the middle of the night around this house project, and then I meet with my contractors on Friday for an hour, and then I generally spend an hour before or after it working on what it is that they need from me or our moving plan or. [00:27:59] Tiffany Sauder: Whatever. And so that's like where I try to park all that stuff because it was chasing me around in my day. Mm-hmm. Um, and until I had a spot on my calendar was like, I'm forcing this here, I have this meeting with them. That's when I'm gonna get my to-dos. I'm gonna try to get them done fast so that they can keep moving whatever phone calls I need to make, whatever follow ups I need to do. [00:28:21] Tiffany Sauder: I have that time blocked right after it so that I'm not like. Carrying these to-dos around. It's on Friday, then it's not till Tuesday till I call. They don't get back to me until Thursday. I've lost a whole week. Like I was starting to see like this is gonna create a really big problem and just the velocity. [00:28:36] Tiffany Sauder: And it sounds like your fiance's so flexible to be like maybe one night a week or. Breakfast one morning. You use that as accountability for yourself. Be like, can we sit down and talk about the wedding on Wednesday mornings before we all go through? I'm gonna have some stuff I need you to review, some appointments we need to schedule together, and then I'm gonna take the next 45 minutes to just get some stuff done. [00:28:58] Tiffany Sauder: Like setting a trap for yourself. Yeah, and we were [00:29:00] Logan Montague: doing that when we first started. It's so funny you say that. We were doing that on Sunday mornings. We were going and we were getting Starbucks and having coffee and sitting down and doing it, and then. Life has just gotten so busy that we've quit making that time. [00:29:15] Logan Montague: And I think that's when I started to feel more stressed about it again. Yeah. Because when we were doing that, it was very like, okay, even if we're just taking 60 to 90 minutes going through this and a lot of it is what I'm doing, you know? Mm-hmm. I feel like the woman has most of the say in it, but it's still nice to have that accountability factor of a, Hey, it's getting done. [00:29:35] Logan Montague: And also he, you know, wants to be informed and. I ask for input on some things. Yeah. You know, but even just appointments, you know, we recently needed to go and get the, um, pick out the tuxes and different things like that. Mm-hmm. And I think having more of that plan. And it is so interesting because, you know, I, I live my business by a plan for the most part. [00:29:55] Logan Montague: Or I try to, but then the life things, I kind of just like wing it. And then when you own a business, it's very hard to balance it all. [00:30:01] Tiffany Sauder: Well, it gets exhausting to feel like you're planning everywhere. Because it is like, oh Jesus, this is like all I'm doing all the time. But I was like, which suck? Do I want less? [00:30:11] Tiffany Sauder: Yeah. That suck of feeling like I have to plan everything or the suck of feeling like I am just like being drug around my life. Because it does take a lot of discipline and be like, okay, I'm gonna stay on top of this. I'm gonna figure out the components. I'm gonna get out the calendar. I'm gonna make like that inertia of getting over like this sort of. [00:30:33] Tiffany Sauder: Unknown and getting organized I think does take a lot of energy inertia to be like, okay, I'm on top of this. I'm clear and I know exactly what to do and I feel confident with my plan. But it's so normal, Logan, for us to not take the same disciplines that we have in our business into our personal lives, which is where I. [00:30:52] Tiffany Sauder: Observed my own behavior. I was like, why is it that I can scale my business? Why is it that everybody who works for me knows exactly what to do and how things work? And I have systems to do the most, the lowest value tasks, and the right people are doing the right things. And as people get more experienced in the career, they're not doing this crap at the beginning of their career. [00:31:10] Tiffany Sauder: I'm like, that is not how we're running our lives in our home at all. I'm doing the same tasks I was when I was newly married with one kid and now. We have these big companies and my husband has a huge job and we have all of these children, and I was like, there's no way this is sustainable. I wouldn't run my business the same way I did when I started. [00:31:28] Tiffany Sauder: So what you're experiencing is so super normal, and it's like the premise on which this whole thing was birthed for me personally. So. [00:31:37] Logan Montague: That's validating. Yeah. [00:31:39] Tiffany Sauder: So, so, so normal. So normal. Okay. Anything you want else you wanna talk through as it relates to that? I didn't know if we wanted to go a little bit into you saying like, I feel like there's a lot of different things I am testing and trying professionally. [00:31:54] Tiffany Sauder: I am not a career coach. I'm happy to try on my 45-year-old hat of people who've seen a lot of things and listen and see if there's anything I observe. But anything else you wanna talk about on the personal space stuff before we kind of move into that? [00:32:09] Logan Montague: I don't think so. I think this has been really insightful and a lot of the things, it's things I know, but it's, it's nice to hear it from someone else that like, Hey, you're not the only one dealing with this, and you're also mm-hmm. [00:32:19] Logan Montague: It's, it's normal. And sometimes I have some seasons where I feel like I have it all figured out. I'm like, Ooh, I got this going. You know, for past two years, I, it really was, I was like, okay, I got this personal stuff figured out. But now that I'm back in a space of wanting to grow my business again, and I have started to grow it again, it's like, wait a minute, I, you can't only have it figured out when your business stays stagnant. [00:32:40] Tiffany Sauder: Well, ch and you're getting, and you're getting married, like change creates friction. It's permanent for all of us, but I think in particular women. Especially if you and your fiance decide to have children, it's like it's one thing to be like, I'm a human on the planet all by myself. That's like one version of solving and priorities, and that's like, okay, I wanna step into this relationship. [00:33:00] Tiffany Sauder: Amazing, excited about this, but a different set of choices and priorities to be able to make that fit. And then there's like. I'm pregnant. That creates a different kind of, I've got appointments that I didn't have before. My body can do different things than it could do before. I've got my self-care looks totally different. [00:33:17] Tiffany Sauder: And then your postpartum, and then it's like it all changed again. And then your kid like can walk and it all changes again. And then they go to school and it all changes again. And then you have another one and it all changes again. And so I don't say that to make you panic, I just say it to say like, when you're in these seasons of change, that's when I have to say to myself, Tiffany, you're in a season of change. [00:33:36] Tiffany Sauder: So the things that worked before will not all work with where you're going. And so what's breaking? What do you need to redesign and how do you get back to the place where you're like, yep, I'm on top of it. But I think what can happen is we start to like lose our solving confidence and at some point we just kind of like, I'm picturing this like Boulder that you just kinda let run over you. [00:34:01] Tiffany Sauder: I'm 15 years older than you, and I see this in some of my peers where it's like I've just given myself over to the crazy. I've just given myself over to the fact that I don't have time to care for myself. I've just given myself over to the guilt that I have. I've just given myself over to not dreaming. [00:34:17] Tiffany Sauder: I've just given my, and it's like we have to push back against that because it's these change seasons that create, like they just take a lot of solving velocity. I keep using that vocabulary, but it's like. No, but until you're like, no, I demand that this is not the way it's gonna feel. I demand that. It's not gonna feel like I'm always behind and I'm always tired and you saying I'm not, it's not okay with me that I feel this way in my body. [00:34:43] Tiffany Sauder: Those are really important moments where you're just like, throw your flag in the ground. Like, I don't know. It needs to happen that this is not okay. And that is a really powerful, I think, attitude to push back at life sometimes when it's trying to take you. I don't know. Not take us, but like it's hard to stay on top of it and if you lose your fight, it's gonna take it from you. [00:35:07] Tiffany Sauder: So I'm proud of you for that. Yeah. [00:35:09] Logan Montague: Well thank you. And No, and that is so helpful too. I think I'm, that's really why I want to set these foundations now so that way when I do go into a new season, because you know, we do God willing want to have children one day, and I know that that's gonna be a new season. [00:35:22] Logan Montague: Yep. But I think if I can have these kind of strategies and these little. Tweaks that I can make for different seasons and know, okay, maybe in this season this is what I need to outsource, or this season, this is like where I'm at. And setting that foundation now, I think it will help set me up for success in the future when there's just different seasons. [00:35:41] Tiffany Sauder: A hundred percent. A hundred percent. Okay. Let's try on the conversation in your professional life and see what happens. I don't know. [00:35:47] Logan Montague: Alright. Where it goes. Yeah. I mean, right now I've been in this season of, I kind of said. I, I burned the agency down to the ground a couple years ago for the most part, and pretty much just went back to freelance. [00:36:00] Logan Montague: Although I've always still kind of called it an agency because it's still set up as, you know, my business and all of that. But it really, yeah, it really just me keeping, you know, my clients that made me be able to live very comfortably for just myself and whatnot. But I've always. I think I've always known, and I've said this on, you know, different interviews I've done before and stuff, and even like presentations in college, I was always like, I'm gonna be like the CEO one day. [00:36:23] Logan Montague: I didn't know it was gonna be my own company, but I've always had really strong ambitions and I don't like, just kind of like the status quo. I like to, and I don't even wanna say like do more, but maybe I do and maybe that's a problem. But I like. Having work that fulfills me. And I think having a business does that because it gets to be different a lot. [00:36:42] Logan Montague: I get really bored in doing the same things over and over again. I think that's why I corporate it was like, it was different, but it was also, I, I wanted to be having the opportunities. And I like with client work, when you get a new proposal or you get a new client, there's, it's a different kind of business. [00:36:57] Logan Montague: It's different things. You get to do a lot of different projects, but. In that growth period, it does get really messy because it's like, okay, well when do you hire? And I think before I hired maybe too soon and outsourcing stuff too soon. But I was also, for my own mental sanity, kind of needed it. And then financially that didn't really work out. [00:37:16] Logan Montague: And so now that I've taken these two years to reset and I've been thinking about growing my agency again, or growing a coaching program or growing a business just in general, I know that I'm never going to be able to do it all, but it's. A hard place to, to grow. I think there does, there really is kind of a messy middle in business where you're like, what is the next step? [00:37:42] Logan Montague: How do I, and maybe it is part of like, okay, outsourcing some of the life things so that way I'm not ready to outsource some of the business stuff yet. But figuring that out has been a bit of a challenge, to be honest, as I like kind of figure out. The right direction and the right people and the right, just the right everything. [00:38:01] Tiffany Sauder: Mm-hmm. A couple of things that just came forward for me as you were chatting. I think I'm in the very similar season with this Life of And project and figuring out what can it become. And what could it become with like, what the market would accept and what can it become based on what I want to give it in the season of my life? [00:38:25] Tiffany Sauder: And so I was hearing you say things like, I need variety. Lemme tell you what I'm gonna, what I'm leading you towards. And then I'll talk you through some of the bullet points I'm hearing in your own story, getting to the place where you have identified your goals and your boundaries. Those together is where is your sandbox of solving? [00:38:47] Tiffany Sauder: So I think in the past you've done a good job of defining your goals. Like I wanted to grow. I wanna be CEO, I wanna sort of feel leadership and empowered and have variety, all these kinds of things. Those are goals, but not having clearly defined your boundaries. Make sort of the possible anything. And that's what starts to make its way into your life is anything and everything, because you don't know what to say yes and to say no to because you haven't clearly defined your boundaries. [00:39:11] Tiffany Sauder: And so other people aren't going to create those for you. And so there are none. And so you do achieve your goals, but it's at the consequence of your boundaries and then that feels super crappy. So I think. As you're going into this next season, it is about defining your goals, like how much money you want to earn, if it's a title that's important to you, or feeling a sense of leadership or growth, like whatever. [00:39:36] Tiffany Sauder: And I heard you say like achievement, like I am an achievement junkie. Give me an award and a stage to walk across, and baby girl will work her face off to get it. It's silly, so stupid. It does nothing for planet Earth or for anything else. But it gives, I love the feeling of winning. I love the feeling of striving and it's just part of who I am. [00:39:56] Tiffany Sauder: And you have that in you too. It's like you wanna feel like you're winning something. Mm-hmm. And that's serving you very well and gets you through lots of hard seasons in life. So I think it's that figuring out your goals and figuring out your non-negotiables. Those things that are like, Hey, these are the boundaries that I have to put in place for that to be able to be true. [00:40:15] Tiffany Sauder: And it's things like, I have to still have the space for X number of workouts a week. I need to have the space to eat healthy, which looks like food prep on Sundays and making dinner on Tuesday, like very specifically, what does it mean? To have these boundaries in my life and how then it's on your calendar, and if somebody says, would you like to join a board that meets every Tuesday night from four to 8:00 PM You're like, I'm sorry. [00:40:42] Tiffany Sauder: It's a no. That does, that violates one of my boundaries. Tuesday night is here's what I do. My time is already spoken for, which is totally different than your calendar being sort of a, a perpetual free for all and you don't know what to say yes and to say no to. In my Life of And world, I'm trying to figure out things like I love to do speaking and I'm good at it. [00:41:03] Tiffany Sauder: It requires travel if I'm gonna do that in person. So what's the maximum number of nights I'm willing to be away from my family? What will work for the girls in this season? Is it the same in every season or is it like I don't travel in the fall because. It's volleyball season, like just trying to sort of ask these questions of my calendar because I have to both scale this project and feel great about the effort and energy and availability I have as a mom in the season. [00:41:37] Tiffany Sauder: It's happening on the exact same highway, and so my brain wants to be like, which one do you need to quit? It's like, no, what are my goals and what are my boundaries? And then my brain starts to solve inside of those boundaries. It's like. How many virtual presentations could I do? I dunno. Probably a hundred. [00:41:55] Tiffany Sauder: So many. Like I could do two a week, no problem. That would be no effort. Okay, I've gotta figure out how to sell that. I've gotta figure out how to package it. Does that make sense? Like my brain starts to go to a totally different solving mode. Or if I do 20 in person talks, that's probably 40 days away. [00:42:14] Tiffany Sauder: That's over a month. That's a lot. It's probably too much for my family. 20 feels less than a hundred, but I bet selling a hundred if I got, does that make sense? Like [00:42:23] Logan Montague: yeah. There's different solutions for different things. Sometimes I think of things as like all or nothing. I'm like, oh, well I have to attend, attend this event, or I have to do this and I need to do all of these different things. [00:42:34] Logan Montague: That ends up taking away from my boundaries, but I'm like, well, I can't say no when I could. And what if there's a different solution? [00:42:42] Tiffany Sauder: Yes. And this is one of the things I've trained my mind to believe that opportunity will always be available to you. That opportunity will always be available to you. [00:42:50] Tiffany Sauder: 'cause we go into this like scarcity mindset where it's like, if I don't say yes to this board, I'll never be asked to one in my whole life. If I don't say yes to this speaking engagement, nobody will ever ask me again if I don't say yes to this client, no referral of a, like, we sort of like, yeah, we catastrophize it in our head. [00:43:07] Tiffany Sauder: And if you tell yourself, this opportunity will always be available to me, is now the right time for this? Does it fit my goals and does it fit my boundaries? Yeah, that's good. [00:43:18] Logan Montague: That's really good [00:43:19] Tiffany Sauder: because I was like the same way. It's like, you know, when I was young and growing my agency, people would ask me to speak and it was very distracting. [00:43:26] Tiffany Sauder: All these boards that I was asked to be on, the speaking that I was asked, it was very distracting. From the thing I was building, the people I was leading and my young fragile company, it was very distracting, but it fed my ego like crazy, and I started to realize we are not making the progress in the business that we need to because I'm doing all these other things, but I'm afraid my older self will not have these opportunities. [00:43:51] Tiffany Sauder: I can tell you at 45, I have those same opportunities and so. I'm like, tell myself, even today, some of these things I'm being asked to do will always be like writing people, like you should write a book. I mean, maybe, but this is not the season for me to write a book. I have four kids still at home. [00:44:08] Tiffany Sauder: There's so much going on. That was not the season. That opportunity will always be available to me. Now, that might not be true, but I'm pretty sure it is. You know what I mean? Yeah. And most of the things that opportunity will always be available to me is right now the time and does it fit into my goals and does it respect the boundaries that I've put in place? [00:44:25] Tiffany Sauder: So. [00:44:26] Logan Montague: That is so good. That really just reframed my perspective on that a lot, to be honest. [00:44:33] Tiffany Sauder: Awesome. Well, I think as you look at all these other things that you're testing and trying, looking at, the things I heard was, I need variety that seems to be very important to you. Mm-hmm. Some type of achievement leadership, like your younger heart saying, I wanna be the CEO. [00:44:50] Tiffany Sauder: I think that's a really important clue, but like really asking yourself, what do I mean by that? When I say it, is it that I wanna be perceived as important? Do I wanna be a leader? Do I want achievement? Do I want the financial piece of that? Do you want all of it? None of those answers are good or bad. [00:45:08] Tiffany Sauder: They're all just, just your answer. Like why? Well help you kind of know what to protect. And then I heard as you were growing the agency, again, such a common. Thing that happens where it's like I'm growing. I hired people too soon, it ate on my profit. Now all the risk and work that I'm doing is not even worth it. [00:45:27] Tiffany Sauder: Like a hundred percent have been through that merry-go-round as well. And so you saying like I have to sustain X level of profit or X billable rate no matter what I'm doing, starts to help you also say no to projects that dilute your hourly rate to coaching clients that aren't ready to pay. Like you picking that number and managing to it will start to create that world for you. [00:45:53] Tiffany Sauder: But if you never decide what the minimum is, all kinds of things will find you. [00:45:58] Logan Montague: Yeah, I think that is very insightful as well, because so many times I think. We're like, oh, well is that in kinda what you were just saying, the opportunity will always be there. Mm-hmm. Is that you get this kind of scarcity mindset, like they're not really at the rate I want them at, but I'm gonna take them on anyway. [00:46:13] Logan Montague: And then it's just this really bad cycle. And I think really does go back to protecting those boundaries of, if it's not going to serve me, [00:46:24] Tiffany Sauder: it's okay to say no. Totally. And my sales coach told me a thousand times over, how hard are you selling when you don't have work to do? So hard. Yeah. When you have a bunch of work that you're working on that is not paying you your rate, how hard are you selling? [00:46:43] Tiffany Sauder: Not much. No. You're slave to that work. [00:46:47] Logan Montague: Yeah. [00:46:48] Tiffany Sauder: And so you remove the pain and urgency artificially from your life when you're working on work that is not paying you well. Versus being like, yo, the cliff is coming. I'm gonna get out there and I'm gonna bust my butt and I'm gonna find work that's gonna pay me. [00:47:05] Tiffany Sauder: You put those hours towards finding the right work, and then those people tend to know more of the right people. It starts to then work, but you have to sort of have the guts and the CO And I would like when we were at the eight when I was in the agency. It's the fastest I would be like, like okay, grow the show. [00:47:23] Tiffany Sauder: You know, 10 years ago I joining, I'm not taking on a project that's less than $20,000. And I would like hold that number for a year and then I would get to the end and see how we did. And I'd be like, okay, next year we're not doing a project under 35 grand. And people would ask me what kind of work that you do? [00:47:36] Tiffany Sauder: I'd be like, this is the kind of work we do. We really don't take on anything under $35,000 and here's the reason why. And then, and the number just kept getting bigger. And now it's like, if you have less than 250 grand, we really can't touch it. But it started with me just like incrementally picking a spot and realizing, just turning on the engine, setting them up as a new client, sending out invoices, having a kickoff call, like all the stuff that it took to onboard a new client. [00:48:05] Tiffany Sauder: We couldn't do that for five grand. I couldn't touch it for 1200 bucks. Like I, we just couldn't do it right. And so I stopped competing with. Solopreneurs and started to realize like, I've gotta get myself outta that world and start competing with other agencies. And it's kind of how we ratcheted up who we were competing with. [00:48:23] Tiffany Sauder: 'cause I just started to say that like, well, this person will build. It was like, yeah, we don't really compete with them anymore. This is kind of what it is. And it made me get better at selling because yeah, there's just fewer, you know, not fewer at bats. I just found where those opportunities were and they weren't necessarily where I was hanging out before. [00:48:40] Logan Montague: Yeah. Well, and you just said something that really just stuck with me is you said you quit competing with solopreneurs and I think that that's when I built my agency before I went from solopreneur agency. Mm-hmm. But I was still operating at a solopreneur level. Mm-hmm. And so that's where this time, what I've kind of been like testing and seeing what working, I've been like, okay, well I know I can't do that, but what does that look like? [00:49:00] Logan Montague: And I haven't set that baseline. Mm-hmm. Of what you've been saying about, well no, if it's not at this level for this project, then I'm going to say no because it really. Just does not work to take on things at a lesser rate because there's just too much and then we don't it. It doesn't work. [00:49:16] Tiffany Sauder: Mm-hmm. [00:49:16] Tiffany Sauder: Totally. And even today, like in my speaking and stuff, I'm really learning like what will people pay for different things in my, I don't know, like little mental rule is I'll pick a price and if I get five nos at that price, then I might be too high. I will adjust it like down by, I dunno, 1500 bucks or something. [00:49:37] Tiffany Sauder: Just like, see, was that the problem? Mm-hmm. Or sometimes I just dunno how to get to the right pain, but like, that's kind of a clue for me if it's just like, okay, I've gotten five nos. I think it's, you know, pricing seems to be the reason. Like I'll just, it kind of gives me a clue. [00:49:51] Logan Montague: Yeah. [00:49:51] Tiffany Sauder: And then conversely, if I close five in a row at that price, it's sometimes a clue that I can ratchet it up. [00:50:00] Tiffany Sauder: And sort of start to get to the place where I'm like, you know, kind of getting into the next stratosphere. So it's, again, it's not scientific, but it gives me something to watch for. Because you're otherwise like the first, no. You're kinda like, eek, I guess I'll change it. Right. But it's like getting five reps in. [00:50:18] Tiffany Sauder: It's like, I usually ask better questions. I can build, you know, a little bit more. Like understanding of my capabilities. Like it just kind of gives you some reps to kind of see what's happening. So it's a little thing I use in my brain that's [00:50:31] Logan Montague: not scientific. Just helps you. Yeah. But I like that because it's just really just from everything you've kind of told me, it's just having another system of like, that's how you kind of like gauge things and the systems are the things that really help you protect your boundaries. [00:50:43] Tiffany Sauder: Mm-hmm. [00:50:44] Logan Montague: And I think. For a long time. I've always heard people talk about boundaries, boundaries, boundaries. But I was like, what does that really even mean? I think for me, like I don't think I've ever actually really identified, I mean, I think I've, I've identified some boundaries, but what do those really mean? [00:50:57] Logan Montague: What does that really look like? And I don't think I've ever taken it that next step further and implemented those kinds of. Systems. You know, I love systems in my business, like I said, I love my calendar, I love project management tools. I love all those things. But these are these other kind of like little systems that I think make a big difference. [00:51:13] Tiffany Sauder: Mm-hmm. Totally. And allow you to have really explicit conversations with your fiance on like, this is the space I need to take care of me. This is the space I need to take care of our home. This is the space I need to take care of us. Like it starts to make it really clear, I think one of the most weaponized things that we can say to our partner is, I need more me time. [00:51:34] Tiffany Sauder: It's like I have literally no idea what to do for you. Yeah. I leave you alone, book you a spa appointment. You need your nails done. You need a back rub, you need to walk outside. You need to read a book like a bath. Like I have literally no idea what to do for you. What do you mean? And you probably have no idea what you need done for you either. [00:51:52] Tiffany Sauder: And so it becomes this like kind of ridiculous thing that goes back and forth of I need more me time. But when we make it really explicit. And really define what that is, that makes us stay, for the most part, completely fed and whole individually. Then we can help gift that to one another. So if it's, for me it's three workouts a week for 30 minutes at home, my husband can gift that to me by saying, Hey, it's Friday and you haven't gotten your third workout in. [00:52:17] Tiffany Sauder: Why don't I watch the kids for 30 minutes? So you it. He gifted me, my, me time and he knew I knew exactly what to ask for, and he knew exactly what to give me. Totally different kind of relationship then. Me getting pissed at the end of the week 'cause I'm tired and I feel overwhelmed and just sort of stomping off and saying I need more alone time or more me time. [00:52:34] Tiffany Sauder: And we're both looking at each other like, I have no idea. I haven't done the work to define it. And you have no idea how to give it to me. And so here we are just being mad at each other. So yeah. That's so good. Awesome, Logan. Well, anything else you wanna cover before we, I'll ask you Maybe to summarize, you did this a little bit already, but like kind of what you heard and what some of your breakthroughs were. [00:52:54] Logan Montague: Yeah, I think that, oh my gosh, this was so good. So much. I think really what I am hearing and learning is one, understanding what my beliefs. Are, and the beliefs that I've had and the patterns and those beliefs and how I can change those and that they get to be changed. Mm-hmm. They don't have to be that way forever. [00:53:13] Logan Montague: We can do things differently, I think is the first thing. And then really the second thing for me is figuring out different strategies for different areas of my life and different plans and different systems that I can go back to as kind of those thresholds or as the kind of like baseline of this is what I need in order to. [00:53:33] Logan Montague: Feel like I'm not a zombie and not overworked and not burned out. It's really, you know, in my life areas and then in my business areas and at what point, you know, can those change in different seasons. And also understanding the different seasons that we go through. And I think really having those foundations and it was kind of just like a toolkit almost. [00:53:54] Logan Montague: I feel like you just gave me a toolkit. Yep. That's what I actually feel like is you just gave me a toolkit. To pull from in different seasons of life that I go through different seasons of business and always kinda go back to those foundations and then tweak them mm-hmm. Based off of what season I'm in. [00:54:09] Logan Montague: And I think that that's really, really going to be very helpful for me. [00:54:12] Tiffany Sauder: Amazing. Well, I'm excited for this next season in your life. You are in a season of change. We kind of called it the messy middle at the beginning of the conversation, and that's what the Life of And Framework is all about. It is about saying we are gonna be perpetually solving into through change and into the future. [00:54:28] Tiffany Sauder: And so love that it came through that way. Logan, thanks for just so vulnerably sitting in this conversation with me and I told her at the beginning, I was like. We're just gonna push record. Yep. Where this goes. So thanks for trusting the process and I'm excited for what's next for you. Yes, thank you so much. [00:54:46] Tiffany Sauder: Thanks for listening to the Life of And this is your weekly reminder to keep making bold choices, saying clear yeses and holding space for what matters most. As always, if you like this episode, I'd love for you to drop a review and share it with your friend. It's the fastest way that we can grow the show. [00:55:01] Tiffany Sauder: Thanks for joining us. I'll see you next time.🎙️ View Transcript