[00:00:00] Brian Kavicky: If you don't have goals, somebody will make you part of theirs. Somebody is including you and their plan to get to their goals. So I'm always in that mindset of I'm gonna protect you from that ever happening by making sure that your personal goals. Our forefront so that you're interweaving what others want and need from you into what you want so that everybody is happy, not just one person.

[00:00:27] Tiffany Sauder: I'm Tiffany Sauder, entrepreneur, wife, mom to four girls and a woman figuring it out just like you. If you're tired of living a life of have to and finally ready to build a life of want to, then you're in the right place. Come on, let's go Build your Life of And.

[00:00:51] Tiffany Sauder: Hello everyone and welcome back to another episode of Life of And I'm your host, Tiffany Sauder, and I'm in the studio again today with Brian Kavicky, our partners here at Lushin. He does such an amazing job of helping me and my personal growth, my business growth, and so many businesses that I'm invested in, and so excited to have him back on the micro Wednesday.

[00:01:11] Tiffany Sauder: We're gonna be talking about. So we have like a hundred days left in a year in 2025. And I think there can be this impetus to go to this muscle of, I need to finish strong. We need to roll, we need to rock and roll. It's like a hundred days final push. But we're gonna unpack today in this episode, what really is the formula for how we finish this really busy season in a way that gives us confidence, excitement, and information as we into next year.

[00:01:41] Tiffany Sauder: And how do we feel confident? September 1st. January 1st, March 31st, and not go through these seasons of massive resets and I'm, and low, I'm in medium and I'm in high gear. How do we get to a place where we're putting sustained effort together? So we're gonna unpack that today. Yeah. Sorry. You're okay. So we were, you know, kind of prepping for this off microphone a little bit here.

[00:02:05] Tiffany Sauder: And I, I said to you, I said, as I'm. Talking to people, we're in back to school season. Everybody's coming outta the summer, going into fall. People are so tired. Like that's how they feel. And you are like, oh, here's what that is.

[00:02:20] Brian Kavicky: The thing about the you, you had the, the summer period of time where people are going, well, I have to balance my time 'cause I have kids outta school or whatever.

[00:02:28] Brian Kavicky: And then they kind of go back and they take a breath and then they realize, well I have to do this now I have to do this now I have to do this now. And they're, they're tired because it just feels like another cycle. It just feels like another back exquisite. It just feels like another, we're getting ready for budgeting.

[00:02:45] Brian Kavicky: We're, we have to do this, we have to do this. But if you ask them, what are you chasing? What is your goal? What are you looking forward to at the end of next year? Nobody has a clear, they're so focused on. What's in front of 'em or what's next or what, even kind of the finish the year, that's a, you know, we're two to three months away from that.

[00:03:06] Brian Kavicky: It's not a lot. And when you feel like there's no destination, you're just gonna be worn out. The same way. If you're running a race, you've been running, running, running a half marathon and you can't see the finish line, all of a sudden you see the finish line, you go, oh, there it is. Now I can sprint because I have the energy left that I can tap to do that.

[00:03:24] Brian Kavicky: But if I never see the finish line, you're just gonna go. I feel like I'm just running.

[00:03:29] Tiffany Sauder: Well, even you saying I've signed up for a half marathon, there's a defined destination even in that description versus I'm running an infinite race. True. Which is what our minds can feel like our quote, daily grind is doing.

[00:03:43] Tiffany Sauder: And so it's, you're saying it's really just losing that connection. Oh. Maybe never having to find an understanding of these somewhat dull daily behaviors. Are connected to this outcome that I'm excited about in my life, and when I do these things, I know it's gonna create this outcome. And so that takes the tiredness away.

[00:04:02] Tiffany Sauder: Is that Yes. An oversimplification?

[00:04:05] Brian Kavicky: No. No, it's not. Everything that I'm doing that is super boring, super monotonous. And really what you probably don't want to be doing is only exciting or good, or useful or repeatable. If it leads to something that is going to be considered by you to be progress. Mm-hmm.

[00:04:23] Brian Kavicky: So you won't do stuff that you don't think benefits you, or you'll switch to short-term benefit because who cares? Mm-hmm. It's sort of what habits are based on repeatable stuff. All of those things are, why am I doing this? Is this a waste of my time or is it leaving to something? Mm-hmm.

[00:04:38] Tiffany Sauder: What I wanna do in this broader episode is.

[00:04:42] Tiffany Sauder: There's like this time, like, you know, there's a hundred days left in the year. If we're running businesses or managing quotas or leading teams, we have a period of time that's starting to get fairly finite of like, I've gotta hit 20, 25 bulls and I need to manage resources, time allocation of energy against those things.

[00:05:01] Tiffany Sauder: I also am gonna have either a self-imposed or forced planning process for 2026 allocating resources to that well. I have learned by my own mistakes. If you don't roll into the year with some momentum and you start flat-footed that you screwed, like a Q1 goes real fast. If you come in January eight and you're just trying to get yourself organized, like I have made that mistake before and it is horrible.

[00:05:31] Tiffany Sauder: So you're creating momentum for next year. You're planning so that you know what a, a success of 2026 looks like, plus you're trying. To execute on the rest of the year. So like how do we do that? Well, and even just talking about it, I start to be like, okay, I'll do this, and then this spreadsheet, this, and like just I start jumping all over the place.

[00:05:53] Tiffany Sauder: How do you lead someone through that thinking and how do we stick the landing on these really critical pieces as a leader to get right.

[00:06:02] Brian Kavicky: Let me ask you a question first. Could you downloaded that somewhat from your perspective? Is, what if I told you that you didn't have a hundred days?

[00:06:11] Tiffany Sauder: Okay.

[00:06:12] Brian Kavicky: You had a hundred days on August, and now if you look at where you are today and you take out Thanksgiving, the two weeks at the end of the year, the weekends that you already can't do work stuff with and are probably going to be like you're out of days.

[00:06:27] Brian Kavicky: Mm-hmm. So what would your thinking be given that you have less time than your flop? Yeah. What would you do?

[00:06:34] Tiffany Sauder: I would probably say how far device think I can get.

[00:06:39] Brian Kavicky: And you'd go back to short term thinking like what can I do? What's most important? Yeah, what's critical? So, so that's what that time constraint forces you to look at your priorities.

[00:06:49] Brian Kavicky: So you set your priorities by, I know where I am, I know what must be accomplished by the end of the year. All the other stuff that isn't a must, needs to come off my plate immediately. 'cause I just don't have time. It's not important. It doesn't fit. And if you can take it off your bite, in other words, it's a I'd like to or it would be good if it should come off.

[00:07:09] Brian Kavicky: Mm-hmm. The next thing that you would do is you would look at what your 2026 goal is, and if you don't have a goal set one, because I can't begin the planning process at all if I don't know what my destination is. And then what you do is you combine those and you say, okay, these are the things that have to be done.

[00:07:28] Brian Kavicky: This is the planning process that I have to have. How do I combine all of this in order to give me the momentum to get me to the place that I need to be? Because your fourth quarter dictates your first work.

[00:07:41] Tiffany Sauder: Totally. But I'm feeling this like, okay, can we walk through my actual life? Yeah. So I have. In the Life of And world.

[00:07:51] Tiffany Sauder: I have a couple of events that I want to continue testing through the end of the year, September, October, until like maybe November 8th was kind of my window and she would've put things on the calendar and then nobody really wants to like go to other things. So I'm like, I'm looking at it and saying, okay, I've gotta put these things on a calendar, recruit people to these events, and then see how they go.

[00:08:14] Tiffany Sauder: 'cause I'm gonna learn some stuff. And then I'm like, should I go ahead and put my Q1 dates on the calendar so that at these events I can say, Hey, if you love this or you have a referral, yours are January and February dates. 'cause if I wait until everybody's back from the holidays, I'm gonna be screwed.

[00:08:31] Brian Kavicky: So you just did it. Is you in? If I'm not thinking about next year right now yeah, then I don't know what I wanna learn. How am I gonna know in those events whether I ask for referrals or I just kill this thing? Mm-hmm. Like, you have to go, what do I need to know? What is the direction I have to have, what are the dates that I'm holding in case I need them?

[00:08:50] Brian Kavicky: Because you just block 'em out. 'cause

[00:08:51] Tiffany Sauder: one of my proof points is if people said, this is amazing. Yes. I have four fronts because the, well, one of the things that, my hypothesis on these events is A, to create an incredible experience for people, it's memorable. They feel connected, they feel same, and women are so tribal.

[00:09:05] Tiffany Sauder: We want to share what we've bought. The peanut butter we got, that was amazing. Like always sharing that stuff. So I think one of my hypotheses on these events is if they stand out, the lumber will naturally went to share it. And so I'm answering my own question by putting those dates in Q1 and proving or disproving whether or not the event was stand out enough where people say, I wanna share this with the closest people in my life.

[00:09:29] Brian Kavicky: Yeah, it is easier to change or remove than it is to create. So anything you're gonna have to create, you do ahead of flat. Block it.

[00:09:36] Tiffany Sauder: Yeah. You've also told me, I think you're so good at not holding things so sacred where you're like, if you put the date or some initiative and just people don't buy, just cancel.

[00:09:46] Tiffany Sauder: Yeah. It's like not that deep,

[00:09:48] Brian Kavicky: but if you don't have the,

[00:09:49] Tiffany Sauder: for me, but it's so, you're so feel like we don't get enough people to fill it. It's fine, but it's, nobody cares. Nobody dies. Well, in your own life, what are you looking at? What does finishing 2026 strong look like? And oh 5 20 25 strong. And what are the things you are doing specifically?

[00:10:10] Tiffany Sauder: Set 2026 way.

[00:10:12] Brian Kavicky: So 2020 fives, all of 2020 five's. Goals and priorities were set before October of 2024. So I'm really working the end of my plan as I start to plan for the next season of 2026. So it's measuring where am I on track, where am I off track? And then looking at what do I have to do? But I measure everything against what are my habits, what are my activities, what are my daily things that I have to hit?

[00:10:41] Brian Kavicky: What are the metrics I have to hit every single day or week? So that all of those things happen. And then constantly looking at that and going, okay, I'm on track or off. So I don't have the problem where I'm. Getting to September and going, oh my gosh, I'm so far behind. Mm-hmm. I know all the time if I'm on track or off track all the time, and I'm making adjustments all the time, so there's a lot less pressure and stress because I'm, I'm tweaking versus reinventing what I do all the time.

[00:11:11] Tiffany Sauder: So let's dig in there. The last episode or two with you, I've kind of teased this idea of a cookbook. Do you use a cookbook? Yes. To manage these daily behaviors?

[00:11:19] Brian Kavicky: Yes. I track heavily against.

[00:11:21] Tiffany Sauder: And how many years have you been using the cookbook?

[00:11:24] Brian Kavicky: So there were phases where I used cookbook very heavily. I reintroduced the cookbook a couple years ago because as my.

[00:11:35] Brian Kavicky: Like my, my habits in my sort of the last season that I was in were so ingrained I didn't need to track it 'cause I was gonna do it anyway. Mm-hmm. But when I changed little things like here's my priority shifts or here's changes in my role and this is what my focus, I went, oh, I have to go back to this 'cause I don't have this so ingrained that it's intuitive.

[00:11:55] Brian Kavicky: That if I didn't do it, it's bothering me. I actually have to see it like, oh, I didn't do that to get myself back on track.

[00:12:01] Tiffany Sauder: Oh, that's so good. So let's talk about what a QuickBook is, because I feel like the Life of And is all about equipping us with tools, particularly in seasons of change, because that's from like your my, at least for me, my senses are all acute.

[00:12:16] Tiffany Sauder: Everything's a mess. I'm suddenly in like reactive mode, like when your role changes, it's like I add. My daily behavior is so tuned in. My time was matching my priorities in a way that was so dialed in. I didn't have, there was no friction in the thing. My behavior, getting my outcomes to happen. And then when the outcomes need to change, we, I'm not in a job where somebody's gonna come and tell me I don't know how to spend my time, and so I have to self facilitate, correct.

[00:12:42] Tiffany Sauder: That evolution of what am I doing and not doing with my time and money. That is hard. It's hard to produce yourself, I think. Towards that and to objectively look at what am I spending my time on that is or isn't serving where I'm going. So this cookbook tool is a massive, I'm like clinging to mine right now, and it is so helpful.

[00:13:04] Tiffany Sauder: Let's talk about what it is. Let's talk about what's on yours. I can talk about what's on mine because I'm in this cha. It's like exactly right. It's such a big tool in this change season.

[00:13:13] Brian Kavicky: So the formula is sort of goals, plan, action. Goals are short term, long term, daily, those kinds of things. So you're, you're basically saying, what does my long term look like and how do I get that into smaller chunks?

[00:13:29] Brian Kavicky: So I could say, this is what my year has to look like. So what does my month have to look like? What does my recap to look like? What does my day have to look like? What does my hour have to look like? And then the closer you can get it to the hour or the minutes. The more you tend to get your goals hit because you're focusing all over your attention, and there's sort of two ways to do that.

[00:13:50] Brian Kavicky: One is your calendar reflects your priorities. So if I look at your calendar and I see open space, or I see things that are not relevant to your goals, I'll know that somebody took that time from you and put something on their calendar because you didn't have somebody there. So you're, you're not protecting your time.

[00:14:09] Brian Kavicky: You're not protecting. Where your activities are during the day or when they occur. The cookbook takes the place of making sure that all of those things happen, whether they're on my calendar or not, and they're actual behaviors that you have. So this is what I'm going to do. So an example would be, if I was a salesperson, it's how many attempts that prospecting is gonna have.

[00:14:32] Brian Kavicky: If I'm a leader of people, it's how many one-on-ones am I gonna have, or how many times am I gonna touch my people? Or how many. Times, am I going to ask this question a week? If I'm some, it's all what? What are my, if I'm a mom, it's, do I have a one-on-one time with all my kids every single week? And do we have a time out on the time?

[00:14:51] Brian Kavicky: Once a month, I'm making sure that I'm scheduling the time, I'm blocking the time and doing that time. And if it doesn't happen, it just stands out as, oh, I didn't do that. Mm-hmm. And the closer you get to daily and weekly, the better. So for me it's things like. How many times am I working out? What are my workouts?

[00:15:10] Brian Kavicky: What's my Bible study? How many times am I doing that a week? What am I eating? What am I eating? Is all planned out. How many times am I posting on LinkedIn? How many referrals am I asking to? How am I approaching speaking events? And all of those things are mapped out. And that gives you the freedom that if I miss one, like I don't do three posts a week on LinkedIn, and I'll have six to do.

[00:15:34] Brian Kavicky: Mm-hmm. So it doesn't go away. It just says, oh, I know what I have to do to get back on track, because those are the things that happen at,

[00:15:41] Tiffany Sauder: so you'll literally make yours be additive to the next week.

[00:15:44] Brian Kavicky: Yeah. If it was important to put on there, I have to make it up.

[00:15:48] Tiffany Sauder: So you said to me the words a cookbook keeps you on the boring.

[00:15:52] Brian Kavicky: Yes.

[00:15:52] Tiffany Sauder: I love that statement.

[00:15:54] Brian Kavicky: Yeah. The, the cookbook keeps you on the boring because all of the things that make money or show productivity or give results are not exciting. One of the things with for my workouts is my, my trainer had said after all this analysis of what I was doing and how I was working out, he said, I need you to do your cardio at a heartbeat of 1 0 9.

[00:16:19] Brian Kavicky: So I literally walk or cycle at a heartbeat at 1 0 9. That means it doesn't get faster, it doesn't get slower. It just sits there. Mm-hmm. You know how boring it is to sit at a 1 0 9 heartbeat, where that's all you're watching. So then I habit stuck and I go, well, here's the time I can listen to this.

[00:16:39] Brian Kavicky: Here's the time I can do these things because I'm, I'm not gonna sit there and stare at a heartbeat. Mm-hmm. I gotta just do other stuff. So you figure out how to make it work. Mm-hmm.

[00:16:49] Tiffany Sauder: I wanna take a quick moment to thank my partners at Share Your Genius. For the past four years, they have been an incredible part of my journey.

[00:16:56] Tiffany Sauder: Behind the Microphone, Share Your Genius is a content and podcast production agency that helps leaders and brands bring their message to life. So whether you're trying to find your voice, develop a content strategy, or get your leader behind a microphone, they're gonna help you make it simple, strategic and impactful.

[00:17:14] Tiffany Sauder: One of the things I've learned, 'cause I've reintroduced, when you and I first started working together and I was the primary revenue producer for the agency. I had a cookbook that was like, and I like color coded my calendar on this is how many referral meetings I'm gonna have a week. This is how many networking events I'm gonna go to in a month.

[00:17:30] Tiffany Sauder: This is how many cold calls I'm gonna make in a day. So many clients I'm gonna touch, this is how many like core values I'm gonna address a week to the agency. Like those kinds of things that you're facilitating. So I fell away from that. And then I'm, as I'm focusing, I also found, 'cause you, when you rattle off your cookbook, you have like.

[00:17:51] Tiffany Sauder: I dunno, 12 things on there. I was shutting down too many, too much change all at one time. And so I started with three and then I was like, once, I'll do those, what, two or three weeks and then I'll add another one. But it was, I'm like, it might take me a year to get my full cookbook built where I'm like, this is in my cadence, in my rhythm.

[00:18:13] Tiffany Sauder: But it's just like when you start a fitness journey, you can't change every behavior. At the exact same time. It's just too much change to ingest. So that was a thing. I dunno if you coached that, but that was an observation at my current speed of life.

[00:18:26] Brian Kavicky: Well, but that's you aid, so that's not everybody. Some people can change everything at once, Henry, some people can only say, I can only do this one at a time, and I have to morph or transform my way into it.

[00:18:39] Brian Kavicky: I'm more of a, you give me a roadmap, I will follow it with discipline. Everything at the same time, change everything at the same

[00:18:46] Tiffany Sauder: I can and I cannot ingest that. Doesn't make one right, one wrong. Is that true? No. It's

[00:18:51] Brian Kavicky: just knowing you're, it's two, they're, they're. So the thing between right and wrong is, is not how it's executed, it's understanding what the basis of the importance of the execution is.

[00:19:02] Brian Kavicky: So whether it's I'm gonna change one thing and stick with that a week, and then I'll see if that works and do it again. That's totally okay 'cause that's what you need to do. But you are still prioritizing the one thing that matters the most. Mm-hmm. If you are somebody that has the capability to say, I could change 10 things at once, then there's no reason to do one thing because I can embrace that change immediately and go, I'm good with change, I'll change it just 'cause it feel like it.

[00:19:27] Brian Kavicky: That's okay.

[00:19:28] Tiffany Sauder: Is that like a personality thing? Easy, a life thing? Like what is it?

[00:19:32] Brian Kavicky: It's both. So if you think personalities, disc higher, DS will change stuff to change. People that clinging to habits or are emotionally more connected won't do that 'cause they think they're losing something. So it's, can I disconnect emotionally from it?

[00:19:47] Brian Kavicky: If it's it's season of life, it's wisdom and experience, it's, this is how I did it. Before you said, well, I could do free things. I'd argue there's a time in your life where one change would've been hard. You just have learned to adapt. So it's where you are in life, what your experience is, your ability to stick to habits and make decisions and commitments for yourself.

[00:20:06] Brian Kavicky: Mm-hmm. All that poison.

[00:20:07] Tiffany Sauder: I'm really bad at habits. It takes so much friction for me. I can get it to the place where it's not identifiable, like where just it takes a while for me,

[00:20:20] Brian Kavicky: but it, because I love new, well, it takes 21 days anyway.

[00:20:23] Tiffany Sauder: Yeah. Which is, yeah. Well that's a long, it's a quote unquote. Long time when you're in it, it's so short when you think there's like 14 major changes you could make over the course of a year.

[00:20:36] Tiffany Sauder: If you take 20 on the answer, you're 65, but I think it's about 14, which is a huge number actually. Why do you think about mid? And so that's where I go to my head. I'm like, if I do things one at a time, that's still massive change because I implode. I don't know for several reasons, like if I can't do it perfectly.

[00:20:54] Tiffany Sauder: I start over instead of being like, oh, let me just adjust. I don't know. I just get rhythm my head.

[00:20:59] Brian Kavicky: Well be careful how you say that. You said the phrase, I'm bad at habits that dictates you're bad at habits. If you said it differently,

[00:21:07] Tiffany Sauder: Hey, they, these conversations with you. Who's idea was this? Okay, go ahead.

[00:21:12] Brian Kavicky: Yeah. It's more the how do I get good at habits or I wanna be better at habits. Actually, it brings your mind to fix it.

[00:21:18] Tiffany Sauder: I am. I am.

[00:21:20] Brian Kavicky: I'm learning to be better

[00:21:22] Tiffany Sauder: startled. Yeah. I'm learning to be better.

[00:21:25] Brian Kavicky: Yeah. That's a much more impossible thing than I'm bad at.

[00:21:30] Tiffany Sauder: I'm learning to be better at habits. So I am. I am.

[00:21:37] Tiffany Sauder: I am. I am. She is. Okay, so cookbook I management a spreadsheet. Same for you. Yeah. It's like literally a spreadsheet.

[00:21:45] Brian Kavicky: I have a, yeah, a spreadsheet. A task manager with repetitive tasks. Putting 'em on your calendar. There's many different ways, but.

[00:21:53] Tiffany Sauder: And I'm saying there's not like a soft way apply. No. One of the things I've started doing, I don't know if we do this, is at the end of the week, I actually give myself a percentage score.

[00:22:01] Tiffany Sauder: Helps me to see it. So if my goal was five and I only got four, it's like I got an 80% on this kind of helps me. Or are you looking at me like, that's so stupid.

[00:22:10] Brian Kavicky: No, it's not stupid. I would look at that as I failed. So that's a different way in looking at it is. To me, it's all or nothing to you. It's 80% progress, but that's okay too.

[00:22:22] Brian Kavicky: It's just two different ways. You know? Whatever motivates you to feel good about it is the best way.

[00:22:28] Tiffany Sauder: Well, I found, I think this goes back to your earlier conversation when I was not looking at my scorecard every single week to see like this is outside of be so cookbook is, is my daily behavior, am I executing on the things I believe are gonna move my goals and priorities forward?

[00:22:43] Tiffany Sauder: And then your scorecard. Is are my goals and priorities. So it could be your rated pipeline, it could be, I don't know, your weight. It could be all different kind. That's the scorecard. Are you getting the results you want? And when I was not looking at that consistently, I felt like what you said before, I am running a race that has no mile markers, no end goal.

[00:23:03] Tiffany Sauder: I'm just waking up and just living my calendar and I have no goalpost to see if I'm getting closer or getting further behind. Is it a good goal? Is it not?

[00:23:15] Brian Kavicky: So there's two different sides. So if I have the scorecard, which is only results and no cookbook, I'll feel like that I can never get to things and I'll be panicked all the time.

[00:23:25] Brian Kavicky: Yeah. If I only had a, a cookbook and no scorecards, it feels stupid that I'm doing all this stuff. 'cause I can't measure anything resorts. So you have to have bail and most people are missing the scorecard. Which is the reason that they're tired is because they go, I just have all this pressure on myself.

[00:23:44] Brian Kavicky: I have all these things that I have to do and their mind starts to race with overwhelm is 'cause They don't map the behaviors that actually get them out of that to, to actually do those behaviors.

[00:23:54] Tiffany Sauder: Okay. I wanna link back to, 'cause you said if you're underscore credit canting. See progress. I was peeping some Slack channels that on the three and there was a message that said, Hey, some of you have not gotten Brian, 'cause you do coaching on three.

[00:24:07] Tiffany Sauder: Some of you have not gotten, Brian, your personal goals so that he can customize your coaching. So I think we can sometimes think these scorecards are filled with business goals like Cripe line and whatnot. What are the kinds of personal goals that you would work with somebody to own a three or otherwise?

[00:24:24] Tiffany Sauder: Are those things that go on their scorecard? Is that you just understanding the motivations? How does that, this is what I want out of life conversation. Connect to what we're talking about right now.

[00:24:34] Brian Kavicky: So the rule is if you don't have goals, somebody will make you part of theirs. So by default, no goals, no objectives.

[00:24:46] Brian Kavicky: They're not written down, they're not formal. Somebody is including you in their plan to get to their goals. So I'm always in that mindset of I'm gonna protect you from that ever happening by making sure that your personal goals. Our forefront so that you're interweaving what others want to need from you into what you want so that everybody is happy, not just one person.

[00:25:08] Brian Kavicky: So it's not a motivation, it's that nobody woke up to do their job because they wanna make the company better or any of that. They're doing it for a living. They're doing it for personal satisfaction and growth. That they need to acknowledge that and say, this is why I do this. So these are the behaviors and the activities that I have to have.

[00:25:28] Brian Kavicky: Because if you don't have that stuff, all of your cookbook is gonna be things that the company needs you to do, not things that actually matter to you and aren't mapped out to your personal roles.

[00:25:40] Tiffany Sauder: Do you find people are ever, I don't know if the word is intimidated by that question or like, like, I don't know.

[00:25:49] Tiffany Sauder: Like, I don't know. I don't know what it is, and I'm embarrassed that I don't know what it is. Like, are there times that you get that reaction?

[00:25:54] Brian Kavicky: Uh, I, I would put it at over 70% of people. That's their first reaction is, I don't know, or I don't want to. And it's this feeling of I don't wanna appear selfish is what first drives it.

[00:26:08] Brian Kavicky: The other is that they lost the little kid inside of 'em that said, I want something and it's okay to want, or they've been burned by setting goals. And that is because if they don't achieve the goal, they go, oh my gosh, I've failed. But really what they did is they had the wrong timeline. So they're measuring this gap mm-hmm.

[00:26:26] Brian Kavicky: As opposed to the game. That's what the Dean Sullivan, Ben Hardy book's about is that you're not good at measuring backwards, and they're saying, oh, I, I didn't make progress. All you had to do is change the deadline. Mm-hmm. And then all of a sudden, your goal gets achieved. So they're holding themselves too tight to a deadline.

[00:26:44] Brian Kavicky: And that's part of the point of rolling into next year and having momentum is that you're eliminating sort of the deadline because you're always just moving instead.

[00:26:54] Tiffany Sauder: So how do you get people the courage to want? So I mean, I went through that where I was like, it, it hasn't mattered what I wanted for so long that it feels safer to just be like, I want whatever's in front of me because then at least I don't have to long for what I actually want, you know?

[00:27:10] Tiffany Sauder: Yeah.

[00:27:10] Brian Kavicky: So the question to ask is if I said. Well, prove to me that there's a reason why you shouldn't want stuff or don't deserve life. They actually can't enter that pressure. You can't come up with the reasons why you shouldn't want or don't deserve, even though in your head you feel that way, you can't come up with any rationality why you don't deserve stuff.

[00:27:32] Tiffany Sauder: I can see people myself in like, I wanna be a servant leader. I wanna make sure that there's enough capital in the business for it to grow. I want to, yeah, I want my people to be able to have fulfilling careers here, and so that means that I need to put myself on the back burn. I'm like, these are all choices I've made over time.

[00:27:54] Tiffany Sauder: That didn't serve my own emotional runway with the job. You know? Like you started to just be like, oh my gosh, it feels so invisible, but it's things I think I would've said,

[00:28:04] Brian Kavicky: oh, or didn't

[00:28:05] Tiffany Sauder: say.

[00:28:05] Brian Kavicky: So when somebody asks you what you want, you only answered for what you thought they wanted. Like you didn't wanna be a servant leader?

[00:28:15] Tiffany Sauder: Well, I do wanna be a servant

[00:28:16] Brian Kavicky: leader. Then Don't, then don't say that. That's not what you really wanted. Yeah. It's either you, you lied to people or you did actually want that, and it was in that moment important to you. Mm-hmm. I think a lot of times people, did I

[00:28:31] Tiffany Sauder: confuse this factor? This, this, the confuse this thing?

[00:28:34] Tiffany Sauder: No,

[00:28:35] Brian Kavicky: I mean, it's sort of a sidebar, but I think people that have that feeling is that it's easy for you to say, well, you know, I really, maybe I didn't want that. After all, they sort of look back and go, eh, maybe it wasn't that important to me, or I didn't want it. No, it was important to you. Maybe you're just giving up or maybe you like the cushion of safety that if it didn't work out well, at least I did it for them.

[00:28:58] Brian Kavicky: I mean, there's lots of rationale. Mm-hmm.

[00:29:02] Tiffany Sauder: Okay. In my outline, I skipped this earlier, but I think that it's relevant to this idea of, okay, this concept of urgency, so there's a hundred days left, blah, blah, blah. There are times, as a leader, you do need to use urgency strategically for the organization to organize around something.

[00:29:19] Tiffany Sauder: We've a season that's gonna be kind of crazy. What I guess advice or input do you have on when that makes sense? When it's overused, does it fly in the face of this like drumbeat of having a cookbook that are tied to goals and these sprints of effort? Wear everybody out and don't do it. If you like, avoid it if you can.

[00:29:46] Brian Kavicky: You do need resets. So you have to schedule and give space for time to reset and re-look at things because you, if you're just staying in it, you're making incremental progress and the reset gives you a chance to look and say, how could we take this further? How could we examine where we at progress? My recommendation is to do that kind of twice a year.

[00:30:08] Brian Kavicky: Once a year is flip forward at the year. The second time was to look at the progress and say, do I need to reset or recalibrate towards that? But going into the fourth quarter, it's, it's playing what you want, reset, what did you learn? How far have you come, what's left? What are you going for? And to name some dragons that you're going after so that you can start to get excited about that next phase, especially when you're tired.

[00:30:33] Brian Kavicky: That's what gets you out of tired is I'm now excited about the next phase. 'cause I'm acknowledging the progress that I made. Mm-hmm.

[00:30:42] Tiffany Sauder: So if we're sitting here thinking about 20, 26 bulls, it's like, you know, what story do we wanna tell ourselves on January 1st? What story do we wanna tell ourselves on March 31st of next year?

[00:30:55] Brian Kavicky: And it's, what do we tell ourselves on October 1st? So on, on October 1st is what do we need to do now to have the momentum built so that at January 1st we're already moving? And that March 31st is, did that progress happen? Which means you're always doing that every quarter is what progress do I need to make and am I building into that?

[00:31:17] Brian Kavicky: Am I creating the momentum because you want the result to occur next year, I have to do this stuff that leads to the result. In other words, I can't, I can't decide to lose five pounds on January 1st unless I'm doing all this stuff. In September, October, November, and the holidays to lose five pounds. And when I get on the scale on the first, but it's the same thing as, mm-hmm what do I need to do?

[00:31:39] Brian Kavicky: Build the cookbook, build the plan so that you're tweaking it along the way and making those little adjustments.

[00:31:48] Tiffany Sauder: So if we're gonna summarize the steps, can we do that?

[00:31:50] Brian Kavicky: Yeah. So. What is my goal? What is my objective? What are all my goals and objective? It's personal. What are all the things that if I sat back and said, this is what I want to happen next year, I'd be thrilled.

[00:32:01] Brian Kavicky: That's it. Then it's what do I have to do? What habits do I have to have? What activities do I have to ensure that that happens? And when do those need to occur by and build the cookbook. And then build the scorecard that tracks the result against the cookbook so that if your cookbook's wrong or needs adjustment or it's not moving fast enough, or it's getting you better results than you thought, you could start to tweak it and either adjust the goal.

[00:32:25] Brian Kavicky: 'cause you are allowed to change your goal up. Not that one but up. Or what do I do to change the cookbook?

[00:32:32] Tiffany Sauder: I think this core premise is a lot of, I mean, I think this concept of the Life of And has been. Building itself in my life for years as we work towards me bringing new very binary questions like, do I crush 2025 or do I plan for 2026?

[00:32:49] Tiffany Sauder: And you look at me with things of eyeballs that say, I think you gotta do both. I'm like, I do. I dunno how you're like, yes, you can answer these few specific questions and then get to work. And I think this episode is like a summary of how we are being asked to do. A like stick the landing on the year plan more for the coming, for the coming year.

[00:33:10] Tiffany Sauder: And while I'm talking about this as if it's a seasonal behavior, think what I'm hearing. This episode is like, this isn't every quarter behavior. Yes. This is the way that when you get into the rhythm of this framework, that you're operating in this way all the time. And so there are not these like, like these big inhales and exhales and effort, so.

[00:33:32] Brian Kavicky: It won't eliminate it, but it'll make 'em a lot easier to pivot from.

[00:33:36] Tiffany Sauder: Yeah, it's true. It doesn't eliminate them and I think it gives you confidence and like we went back to the early, it's like, well, you don't have any idea why what you're doing, what you're doing, it does just make you so tired. But when we know why is this energy so alright, thanks for this reminder, Brian.

[00:33:51] Tiffany Sauder: I am in a season of like full on sprint and when we talked maybe a month ago, I was like, I had no energy. I had no confidence in my days and I would like go to bed each night very uncertain about whether or not I had done enough or not. And I have put a lot of this very acutely in my life, the Cookbook and Scorecard in particular.

[00:34:14] Tiffany Sauder: And one of the things I've done is Samantha Sam, who works on a podcast with me, I show her my cookbook every Monday. And that visibility has created accountability for me because I cannot do it and nobody knows. And. I need that visibility.

[00:34:29] Brian Kavicky: And she protects it then.

[00:34:31] Tiffany Sauder: Yes, she helps me. That's exactly right.

[00:34:33] Tiffany Sauder: She's moving something this afternoon because she knows I don't have one of my score card items on track for this week. And she's helping you make room for it, huh? You're right. So maybe that's the last one. Publish it to somebody who can help you activate around it because she wins in her life. Back to what we're talking about.

[00:34:49] Tiffany Sauder: Oh, word. This is all coming together. I know what she wants and she wins when I do my job. So I guess we'll end with that as long as, thanks for listening to this episode, you guys, I literally want you to be able to build your life a band in a way that you wake up feeling energized, focused, and like you are building a life that makes you and your family excited to just participate and this amazing gift of the day.

[00:35:12] Tiffany Sauder: So thanks for listening. If this episode has helped you at all, the fastest way we'll grow the show is for you to share it with a friend. So thanks for tuning in and go live your life a and thanks Brian. Thanks for listening to the Life of And this is your weekly reminder to keep making bold choices, saying clear yeses and holding space for what matters most.

[00:35:32] Tiffany Sauder: As always, if you like this episode, I'd love for you to drop a review and share it with your friend. It's the fastest way that we can grow the show. Thanks for joining us. I'll see you next time.