277: 5 Tips to get Dressed with Confidence

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Dress With EASE: How Color Analysis Can Unlock Confidence
With guest Maggie Link, founder of EASE Color + Style
Let’s get one thing straight: this episode isn’t about vanity. Yes, we talk about lipstick, blush, and what looks good on you—but what we’re really talking about is clarity and confidence.
Because when you know what works, you can stop obsessing. You can get dressed without spiraling. And you can show up for your life—not distracted by insecurity or outfit regret.
This conversation with Maggie Link, certified color analyst and founder of EASE Color + Style, was so good. She’s young, brave, and building a business around helping women stop guessing and start feeling great in their own skin.
Why Color Analysis Isn’t Superficial
Think about the last time you had to find a dress for an event in 30 minutes. Or panic-ordered 14 outfits before a trip. Or tried to wear school colors to support your kid—without looking like the actual mascot.
Those are high-pressure moments for women. And they’re exactly where confidence can crack.
What Maggie helps unlock is not just about color theory. It’s about giving women a shortcut to decision-making, a fast path to self-assurance, and a tool for clarity. Because when you feel good, you can stop focusing on you—and start paying attention to the world around you.
Maggie’s Story: From Purdue to Palette Pro
Maggie found her calling in college, after her mom took her and her sisters to get their colors done. The experience lit something up in her. Fashion had always come naturally to her, but this process systematized confidence. And that clicked.
She trained under TCI (a professional certification company), flew to Dallas, studied tone, light, value, chroma—you name it—and launched EASE in November 2022. Since then, she’s served clients across Indiana, Kentucky, Ohio, and beyond.
But she’s not just slapping swatches up to your face. Maggie is creating an experience—part science, part service. And it’s so fun to watch her in her element.
What Happens When You “Get Your Colors Done”?
Let me tell you—showing up to a studio, no makeup, hair in a bonnet, under full spectrum lights? Vulnerable. But worth it.
The process includes:
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A primer on how color analysis works (spoiler: not a Sherwin-Williams fan deck)
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30-45 minutes of draping and analysis
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Determining your season and tone (I’m a dark winter. Shocker—I can wear black!)
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Leaving with a swatch book that becomes your new BFF for shopping, makeup, and styling
And it’s efficient. One hour. In and out. Clarity delivered.
Five Steps to Take After Your Color Analysis
If you’re curious but don’t want to burn your whole closet and start over, Maggie has a very sane plan. Here’s where to start:
1. Start With Hair
Your hair frames your face every day. If you're coloring it, make sure the tones align with your palette. If you’ve gone too light or too cool, it might be draining your features. Talk to your stylist about moving back toward your natural value and undertone.
“You don’t have to go gray to go natural—just aim for what suits your features best.” —Maggie
2. Fix Your Makeup Bag
Lipstick and blush are the easiest and most impactful swaps. You don’t need a Sephora spree—just start with one or two colors from your swatch book that match your undertone and brightness. (And yes, sometimes purple lipstick works. Just try it.)
3. Buy in Your Season
Don't purge everything at once. Instead, make a rule: every new piece you buy should be in your palette. Over time, your closet will naturally shift. You’ll start to notice how much better your wardrobe works together.
4. Edit As You Go
As new things come in, take older, non-palette pieces out. Group your palette clothes in one part of your closet. It’ll streamline getting dressed and help you build a more cohesive wardrobe.
5. Shop with the Seasons
Autumn tones in the fall, pastels in the spring—buy when your season is in style. You’ll find more pieces that suit you. And over time, you’ll learn which brands carry your best shades (e.g., Reformation, Zara, Athleta).
For the Girls (Yes, Literally)
Maggie works with a lot of teenagers, and I love this. Knowing your colors in high school—before the dyed hair and Instagram pressure kicks in—is a gift. It can short-circuit the comparison game and help young girls feel confident in their own lane.
We had my 16-year-old daughter, Aubrey, get her colors done, and it was the sweetest thing. Now, as she shops for back-to-school clothes with her own money, she’s making smarter decisions because she knows what works.
This Is About Freedom, Not Fashion
I’ll say it again: this isn’t about vanity. It’s about dressing to forget yourself. When you feel comfortable and confident, you have more capacity to focus on others. To give. To show up fully.
And that’s what we’re all after.
If you’re curious, check out the show notes for how to book a session with Maggie at EASE—either in her Carmel studio or in your home (yes, she travels!).
💄 Grab your palette, toss a new lipstick in your purse, and go be bold.
[00:00:00] Maggie Link: Everyone wants to wake up. They just wanna dress with EASE. They wanna get dressed, they don't wanna overthink it, but they know that they wanna feel great and they wanna look great. And so I kind of just thought EASE was simple, but it also was like a powerful word. It was a word that is obviously a goal that is achieved through color analysis. [00:00:18] Maggie Link: So it just felt [00:00:19] Tiffany Sauder: right. I am Tiffany Sauder, entrepreneur, wife, mom to four girls, and a woman figuring it out just like you. If you're tired of living a life of have to and finally ready to build a life of want to, then you're in the right place. Come on, let's go build your Life of And. [00:00:43] Tiffany Sauder: I don't want you to mistake this episode being about vanity 'cause we are gonna talk about clothes and colors and how we look in them. This is really an episode about clarity and confidence because when you know what colors work for you, you can stop second guessing and start showing up. Think about the crazy moments we've all faced. [00:01:02] Tiffany Sauder: You've got 30 minutes to find a dress at Nordstrom for a last minute event. Your panic ordering outfits before a vacation. You're using Rent the Runway for a big event going on in your life, or you're trying to accessorize school colors without looking like the mascot in the stands. These are all moments, us as busy women where we have to not only play the part, but we have to look the part, and sometimes our confidence can get in the way of us being able to fully show up for these great big moments. [00:01:29] Tiffany Sauder: So this episode is about getting our colors done. And more about focusing on what do you do after you get your colors done? One of my stop points have been on this, like, I can't afford to go burn my wardrobe if I have this all wrong. And so I've got Maggie on today and she's gonna help us walk through What do you do after you get your colors done, if that's something you wanna do, because it really becomes a tool to help us make decisions faster and more confidently, not to obsess over, not to be crazy. [00:01:58] Tiffany Sauder: Because there is no color police, as Maggie says, but to simplify our decisions and sharpen our confidence and help you get dressed without overthinking. Because when we all feel good in our skin, we can stop focusing on what we're wearing. We can stop focusing on ourselves and have the capacity to focus on the people and the world around us. [00:02:17] Tiffany Sauder: That's what we're gonna talk about today. Let's jump into it. Hey everyone. I'm Tiffany Sauder. Welcome back to the Life of And Podcast. Today I have Maggie Link with me. Certified color analyst. Yes. And we're gonna talk kind of like three segments. One a little, who is Maggie, you know, how do you get into this profession? [00:02:35] Tiffany Sauder: Mm-hmm. She's very young. This is like sort of first career. Yeah. Entrepreneurial getting started, which I think is so cool. You all know I love the entrepreneur thing. And then talk a little bit about the process. I just got my colors done, Sam, producer Sam got her colors done, our nanny and my 16-year-old daughter. [00:02:52] Tiffany Sauder: Very special. And then we're gonna have five, six ways of, what do you do after you get. Your color's done because this isn't just about having the information, it's about being equipped with like, well, what do I do now? Yeah, because that's way more helpful. So Maggie, welcome to the show. I'm so happy to be here. [00:03:07] Tiffany Sauder: Thanks for having me. And this is your first podcast episode, right? Yeah. Have you been on a podcast first? [00:03:11] Maggie Link: First, like official. My mom used to have a podcast like a few years ago, and I was on that, like right when I opened these. Yeah. Um, what was it about, what was your mom's name? It was, it's called Awaken Your Faith. [00:03:22] Maggie Link: It stemmed off of their ministry. That they started at St. Elizabeth of Seton. [00:03:26] Tiffany Sauder: Okay, awesome. Yeah. Very cool. Okay, so Maggie, this is your first job out of school. [00:03:32] Maggie Link: Yeah. [00:03:32] Tiffany Sauder: Is that right? Yep. So talk a little bit about like how you got into this. Mm-hmm. How you sort of felt pulled to it and you're like fantastically professional. [00:03:41] Tiffany Sauder: Like she showed up, got all her stuff, like this is what you do for a living. I think it can kind of be like. Oh, do you just have like a Sherwin Williams color wheel and Yeah. Yeah. Hold it up to my face and sort of guess, but that is not how this works at all. No. So walk us through it a little bit. Yeah. [00:03:55] Tiffany Sauder: How you got to here? [00:03:57] Maggie Link: Well, so it all started, I mean, years ago. I grew up and I have always loved fashion. It has always come very natural to me. My whole life, I have helped my family and friends with their closets, going shopping, picking out outfits. And years ago I was still in college. My mom actually stumbled upon color analysis and she was like, oh my gosh, I'm taking my daughters to go get this done. [00:04:19] Maggie Link: So we all went and it was the most wonderful experience. Um, and I remember sitting in the chair getting my colors done, thinking this plays such a huge role in curating a great closet, going shopping, looking great, feeling great, all the things. So I kind of just started like. Dreaming of, oh my gosh, what if I did this one day? [00:04:37] Maggie Link: Like it would be so much fun. And again, just so helpful, like mm-hmm. And useful. And so I was a senior, I believe, at the time in college, and it was kind of when I was deciding what to do with my life. I went to Purdue. I was a communications major, so my degree was extremely broad. I could really do a lot with it. [00:04:58] Maggie Link: And thankfully, you know, the stars aligned and it just kind of worked out. I stumbled upon TCI, which is. The company I'm trained and certified under. And thankfully they liked me too and they wanted to bring me onto the team, and my parents were like so wonderful and so supportive and all the things. And so right after graduation, I was officially enrolled to go through my whole training process, but that was, I believe in August. [00:05:26] Maggie Link: So I had really all summer to. Start my branding and get all of like the nitty gritty done. So then once I was officially certified, I can just start seeing clients right away. So I opened November of 2022 and I've just been working with clients all over the place since. [00:05:43] Tiffany Sauder: So what does the certification process look like? [00:05:45] Tiffany Sauder: Like do you go to like away for three weeks or like what does that look like? Yeah, so like study from home, I dunno, [00:05:50] Maggie Link: A colleague of mine, her name, her name is Rebecca Reed, she's out in Dallas. She has been doing. TCI color analysis for, I mean, I believe like six or seven years now, she has been trained to train other people. [00:06:03] Maggie Link: So we all fly out to Dallas and we go, it's kind of like a long weekend, just training the eye, learning the skill, all the ins and outs of it. Mm-hmm. And then after that weekend, you go home and then there's like a second portion of training where you work with a bunch of test clients and you submit all of your work and you make sure you're doing it correctly. [00:06:22] Maggie Link: And then that kind of just depends on your test clients and how many tones you're getting in the studio. You obviously wanna be pretty familiar with everything before you open. I believe my period lasted a few months, so not too long. And then once you're officially ready to go, you get the go and then you open up. [00:06:40] Maggie Link: That's awesome. Yeah. [00:06:41] Tiffany Sauder: So I'm curious, like the color analysis side apart, like aside just being an entrepreneur. Mm-hmm. Working through, I don't know it, for me, I've had like different fear cliffs of like, yeah, okay, what am I doing? What has surprised you as like, been more difficult than you expected and what has been easier than you expected? [00:07:00] Tiffany Sauder: What are you like two years in [00:07:02] Maggie Link: i, two and a half? Maybe three? Yeah. [00:07:05] Tiffany Sauder: Yeah. Like so you've been, it's you've been doing it. Yeah, [00:07:08] Maggie Link: I would say. What I have found the hardest, at least in the beginning, was just really getting my name out there. Like you really just start from zero and you're like, well, hopefully people like me, hopefully people have a really good time in my studio. [00:07:21] Maggie Link: Mm-hmm. And enjoy the process. And what I have found now that I'm a few years in is word of mouth is like everything. And it's been easier than I first anticipated, I would say. I mean, once you really get the ball rolling and then something that I have found. That I wasn't really sure what to expect was maybe just meeting all of my clients and like just getting to know everyone. [00:07:45] Maggie Link: When I first opened, it was a lot of like family and friends of course, and everyone just being sweet and supporting me and wanting to come to EASE obviously, and go through the whole process. But now like it is strictly just strangers from all over. I see most people from Indie, but I get a lot of people from Ohio, Kentucky. [00:08:03] Maggie Link: Illinois. Mm-hmm. Like I get people really from all over, which is really fun. Uhhuh, I wouldn't say I was anticipating it to be hard to meet a bunch of people, but it has been so much more fun and easier than I thought. If that makes sense. Yeah, [00:08:15] Tiffany Sauder: totally. Yeah. 'cause there's a client service portion of this business that is more than just the science and skill of the color palette. [00:08:22] Tiffany Sauder: It's like, yeah. Being personable, being like, okay, I have to create an experience. Not only do I have to be like scientists, but I have to be entertainer a bit too. [00:08:31] Maggie Link: Yeah. Well, and it's, it's just. Yeah, it can feel a little overwhelming. So it's like making it just enjoyable and like have it be as easy as possible. [00:08:40] Maggie Link: Yeah. Um, have you ever had [00:08:41] Tiffany Sauder: one just go whack, like that was nuts. [00:08:45] Maggie Link: No, I, where they like rejected their, where they're like, I've actually been really lucky with my clients. I have had the most lovely people. I've heard some crazy stories. Thankfully, I, I haven you haven't had it, haven't experienced it. [00:08:58] Maggie Link: Hopefully that stays the same 'cause I don't know what I would do. [00:09:04] Tiffany Sauder: That's funny. Okay, so let's talk. We just got done doing. My art, my colors. Yeah. And, and some people on my team. And I actually thought, I was like, I'm like, I am pretty good at color. I think I, my guess is most of my closet, this is my general confidence towards the world. [00:09:19] Tiffany Sauder: My closet's probably a hundred percent on point and I wasn't, so I be became, what was I, I was a dark winter. A dark winter, which has a little, a little warmer tones than some of my options in my. No, I'm cool tones. You're cool. I'm cool. Tones very [00:09:35] Maggie Link: close, but I like the bright colors. You, yeah, so dark winter has a pretty medium to high chroma, so you can handle a brighter color. [00:09:43] Maggie Link: Mm-hmm. You are not the highest color or in brightness though. Yeah. And that's it. And you love bright colors. That keeps like, wow. Well also you're, you're going for it. Your bright colors have a lot of darkness because you can handle really dark value Uhhuh so. Some of your bright colors might be good chroma wise, but then they're just too light uhhuh, and then the light value makes them appear like way brighter than they should be uhhuh. [00:10:13] Maggie Link: So it's just sticking to the hue value and chroma combination. Yeah. That you'll, you'll do, it's like you can do the same. I believe in you. [00:10:22] Tiffany Sauder: I, I do. But it is interesting, I think. I have this, I do love bright and bold sort of everything. Yeah. And so some of these colors are, this is such a stupid term, but like I'm like, this is like a spirit animal color for me. [00:10:34] Tiffany Sauder: Yeah. That does not mean that I look good in it. [00:10:36] Maggie Link: Yeah. Hey, there's no color police. Yeah. If you feel great in it. Just do it. Go for it. You just might not look good in it. If you're gonna get your photos taken, though, I recommend dark winter. [00:10:48] Tiffany Sauder: That sounds good. Well actually, if someone's interested in getting their colors done, walk 'em through. [00:10:54] Tiffany Sauder: How do you come to the studio? Yep. And how long does it take? Is this like a half day? I, I know the answer, but just give people an understanding. Here's kind of what happens. Well, most of the [00:11:02] Maggie Link: time I always ask my clients, I'm like, how do you find me? I'm always curious and a lot of people just find me on Google. [00:11:07] Maggie Link: So you could book an appointment just on Google on my website. You come to my studio, it's in Carmel, Indiana. Carmel office Suites, if you're familiar. And then you come in, it takes, I mean, it really depends on the client. It depends on how many people I'm doing, but like a one-on-one appointment, I would say around an hour. [00:11:27] Maggie Link: Give or take. Yeah. So it's pretty efficient. That's what my, yeah. I was like, this is a pretty efficient thing. And that's a lot of people. Um. Are kind of shocked by how efficient it is. And my answer to that is, well, it shouldn't be super complicated. Yeah. If you're trained and certified and you know what you're doing, it should be quick and efficient. [00:11:45] Maggie Link: Really. Yeah. But obviously a cool experience and you learn a lot and you, we talk about. All of the ins and outs of it. But yeah, I mean, it really shouldn't take too long. You come in, I always start with just like a whole rundown of the TCI method, what it's all about, history on color analysis, because I mean, it's been around for so many years just because I also get so many people who don't know a whole lot about color analysis. [00:12:09] Maggie Link: They're like, I just saw this on TikTok once and I've been curious ever since. So I always just start with a whole. Background. Mm-hmm. And then we jump into the draping process, which could take around 30 to 40 minutes ish. Yeah. Give or take too. Yeah. But you were also pretty quick with it, like Yeah. I mean, again, yeah. [00:12:27] Tiffany Sauder: You keep it moving. Yeah, yeah, yeah. And [00:12:28] Maggie Link: you come with [00:12:28] Tiffany Sauder: no makeup on, [00:12:29] Maggie Link: no makeup, so [00:12:30] Tiffany Sauder: that's a step too. You like, hello Maggie. This is not my, what I actually look like. [00:12:34] Maggie Link: Yeah. And actually going back to a previous question of yours, maybe that is something like, I've found it harder too with clients. I wasn't anticipating people having a really hard time coming without makeup. [00:12:45] Maggie Link: But a lot of people have a really hard time coming without makeup, having to put on the bonnet, uhhuh, having to stare at yourself in a mirror with the full spectrum lights on. Like it's a, it's, I always say it's not the most glamorous process, but it is so worth it in the end. Like, you're happy you did it. [00:12:59] Maggie Link: You've gone through it. But it's a lot. But yeah, no makeup. If you color your hair, we cover it up with a cap just for accuracy purposes. 'cause this whole method is based around finding the colors that compliment your natural features. So if anything is not natural. We just eliminate it and then we will obviously talk about it after no spray tans. [00:13:20] Maggie Link: Mm-hmm. [00:13:21] Tiffany Sauder: Which is not a problem for me 'cause I can't sleep after I get a sprayed tan. They're so sticky and they smell forever. Yeah, yeah. But, uh, yeah. So hey, we're like this bonnet and it is kind of like, okay. There's like this little vain moment where it's like, well, I'm meeting somebody new. I had not met you before. [00:13:36] Tiffany Sauder: And you're kind of wanting to be like, well, hello, because you, yeah. You know, and you're like, [00:13:40] Maggie Link: well, and then I, I have no makeup, I have makeup on. Yeah. Like, it's a whole thing. Uhhuh, like I have thought like, do I like not wear makeup to these? Will it make people like feel better? But then I have also heard like. [00:13:49] Maggie Link: I did a group last night and the lady who hosted, actually, she was like, when you first showed up, I saw what you were wearing. I saw your makeup. And I was like, yeah, she knows her color, Uhhuh. So I also think it's kind of beneficial for me to put on my makeup and Oh, for sure. Dress up because people are like, okay, wait. [00:14:04] Maggie Link: She knows what she's talking about. [00:14:05] Tiffany Sauder: Yeah. You wanna show up and look. Not like you're taking attention away from your clients, but like you do have a cohesive look. Yeah, I agree. I think that's probably the route, but it is kind of this totally startling thing where it feels, so anyway, no big deal, but I think it's interesting. [00:14:18] Tiffany Sauder: So. Kind of, yeah, it takes like an hour. Yeah. Too long. And the name of the Too company. Just so people, we'll put links in, show notes. Yes. So you can click, but it's called EASE. Yes. EASE, [00:14:25] Maggie Link: color, and Style. So E spell it. EASE. And why did you pick the name? Do I know how to spell it? So it kind of stemmed off of the same dress with EASE. [00:14:35] Maggie Link: Everyone wants to wake up, they just wanna dress with EASE. They wanna get dressed, they don't wanna overthink it, but they know that they wanna feel great and they wanna look great. And so I kind of just thought EASE was simple. But it also was like a powerful word. It was a word that is obviously a goal that is achieved through color analysis. [00:14:53] Maggie Link: So it just felt right. [00:14:54] Tiffany Sauder: You know, I like literally, I have a lot of friends who, like I know we go to a lot of cool events and things that require you to like judge it up a little bit and I'll get text messages from friends that like, what do I wear? Yeah. I literally don't like, part of the reason I don't want to go is because I don't know what to wear. [00:15:10] Tiffany Sauder: Oh my gosh. Yeah. And I do think it is a stock point for us that we're embarrassed to say out loud, but like. I'm going to the WNBA All Star thing on Friday night and probably six times I've been like, I have no context about what to wear to that thing, but being able to wear your colors and put something together that's gonna present you well, no matter the environment is like a total confidence starting point [00:15:31] Maggie Link: I think. [00:15:31] Maggie Link: Absolutely. Well, and I have even found with myself. Shopping in my color palette, I'll see like a dress, for example. And I won't really necessarily have a place to wear it, but I'll buy it because you don't always find your colors out in the wild. So when I find something that I love and it's in harmony with my palette, I always just grab it because I'm like, I'm gonna wear this for something. [00:15:55] Maggie Link: And so then it makes kind of situations like that and just events way easier. 'cause you're like, oh wait, I have something that. It makes me look and feel great. Totally. [00:16:06] Tiffany Sauder: Totally. Okay, so let's go into our list of, someone comes to you, they get their colored mouse, and yeah. You also do get this very lovely little like physical palette, like a Yeah. [00:16:15] Tiffany Sauder: Swatch book. Like my Sherwin Williams. Yeah, like a, oh, show them. Okay. Thanks Sam. Here you catch. Can see. Yeah. If you're watching on YouTube, which you all should be. You can see it. It's like a fan. These are my dark winter colors. I can wear black and not everybody can wear black. Yep. Newsflash. Yep. And which is interesting 'cause usually we have this thing where if it's formal, you should wear black and not everybody should. [00:16:36] Maggie Link: Yeah. Everyone has their best version of black. You're so much more politically correct. I was like, you look terrible in that. She's like, no, it's just not your loveliest version of yourself. Um, everyone does have their best version, but like you can do a true black because you have a lot of winter influence. [00:16:51] Maggie Link: Well, and my daughter is. An autumn. True autumn. A true autumn. And so she can do a pretty true black also, but because she has all warm undertones, she's more medium value. A chocolate brown just makes her look beautiful. [00:17:04] Tiffany Sauder: Well, and this is gonna be your first tip, but you were telling her even her mascara probably should not be black. [00:17:09] Tiffany Sauder: That that would be more [00:17:10] Maggie Link: Yeah. [00:17:10] Tiffany Sauder: Soft on her face in a brown, softer in [00:17:12] Maggie Link: her, on her face. Also just warmer. Her keyword as a true autumn with all warm undertones is warm. So, yeah, which [00:17:20] Tiffany Sauder: I have Cool undertones. [00:17:22] Maggie Link: Cool. Neutral. [00:17:23] Tiffany Sauder: Cool. Neutral. I'm getting closer to the right answer, but that's not warm undertones. No. [00:17:28] Tiffany Sauder: So I think as a mom you can often buy for your kids what you look good in subconsciously. Yeah. Like I like these colors because they look good on me and we can, yeah. Just like dress our kids and that. Well, she's 16 now. She should probably have a sense of that. So I'm curious to go through her closet. [00:17:43] Tiffany Sauder: Excited. I excited. A lot. Excited. It is just signs of swim t-shirts. So what? [00:17:47] Maggie Link: No, I'm, I'm So, if I knew this information as a 16-year-old Oh, I like when you think about [00:17:53] Tiffany Sauder: prom and Oh my gosh, HoCo and these things where they are very influenced by Instagram and tac Yeah. And what their friends are wearing. [00:18:01] Tiffany Sauder: Yeah. And if. The loudest friend of the bunch is a cool spring. Is that, is that a cool, a warm spring? I'm messing it up. I'm not gonna say anything. Spring. Spring is a spring. She's gonna look terrible in those colors. I feel like my, I'm looking at Sam off camera, but I feel like our friends we would always like match so Don. [00:18:20] Tiffany Sauder: Oh, totally. And somebody would pick like, [00:18:21] Maggie Link: I feel like you're at a young cotton candy pink. You're at a young age where like you kind of don't understand like that. It's okay to not look cute in spring colors, even though your friend. Yes, Emma does. Yes, [00:18:33] Tiffany Sauder: totally. [00:18:34] Maggie Link: Emma or like I, Emma is such a spring too, [00:18:41] Maggie Link: but like, I don't know. And just I feel like I was just having this conversation with moms the other day because I love doing young, I love every client I work with, but I really do love doing young girls because you get 'em before they start dyeing their hair like you get 'em before. They're doing all of the extras. [00:18:59] Maggie Link: So you're just like really helping them lean into their natural beauty, what just is going to make them look their best, but like feel their best in the easiest way possible because it really shouldn't be hard. And that ties into comparison and just being hard on yourself. Like I learned just way too late in life that you know, it's okay that I don't look like Emma in my outfit. [00:19:24] Maggie Link: Mm-hmm. Just like Emma doesn't look like me and something she puts on a mine, and that's completely fine. But when you're young, you're like, but why? Why don't I look like Emma? Mm-hmm. And it's like a whole thing. It's so [00:19:36] Tiffany Sauder: true, so true. I wanna take a quick moment to thank my partners at Share Your Genius. [00:19:42] Tiffany Sauder: For the past four years, they have been an incredible part of my journey behind the microphone. Share Your Genius is a content and podcast production agency that helps leaders and brands bring their message to life. So whether you're trying to find your voice, develop a content strategy, or get your leader behind a microphone, they're gonna help you make it simple, strategic and impactful. [00:20:03] Tiffany Sauder: I think this is a great like birthday gift ideas to be Oh yeah. 16 party. Yeah, we're getting ready to do back to school. And so that was why I had my daughter do it. I was like, we're gonna do back to school shopping. If you listen to a previous episode, she just started. Spending her, her money, we give her on her own clothes, and so it was like, this is a way for me to help streamline that for her. [00:20:22] Tiffany Sauder: Totally. Like her budget of like, Hey, all these things will work together. Absolutely. It's kind of an amplifier to that, so yes. [00:20:28] Maggie Link: Okay. Let's go through our list of, yes. So after Kel analysis, first steps, I would say hair is a big one. Hair is probably as important as your color because it's framing your face. [00:20:44] Maggie Link: Figuring out undertones, figuring out value plays a massive role in hair color. So [00:20:51] Tiffany Sauder: like on my palette here, would I, let's say, could you. You had said my, my girl actually does a pretty good job with my hair, but if not, would I take this to her? Like how could I No, unless you want like colorful hair that I was gonna say, because there's not really brown on here. [00:21:06] Tiffany Sauder: So like some brown. Yeah, but I'm saying like practically yes. It's like practically, Hey, I've had my hair done by this girl for 10 years because I'm 45. You do start to become very loyal to your person because Totally. You don't come out looking whack. So how would I have that conversation if my girl was not good at that? [00:21:23] Tiffany Sauder: Yeah. How would I have that conversation with her in a way that was not like off putting to her or like, Hey, this is kind of what I'm learning in my own color journey. Will you be a partner in that with me? This is a real question. Don't take her this again. You too. Because it's gonna come up. Right. Okay. [00:21:39] Tiffany Sauder: So let's, let's, but [00:21:39] Maggie Link: how would I have that conversation? Yes. So let's pretend that you have your dark brunette hair, but. Y you're like kind of going really, really blonde and you end up coming to me. You're told you're a dark winter. The first thing I then tell you is, okay, well let's talk about your hair. [00:21:56] Maggie Link: If you're open to it, you have very dark, natural hair, and the colors that look best on you are these darkened value colors because they harmonize with your natural features. You're going really blonde right now, which. In the nicest way possible is draining out your face. It's washing your face out because you look so beautiful in this dark value. [00:22:20] Maggie Link: So then you're sitting in your chair, in my chair, and you're like, okay, yeah, no, I'm going back to my roots. I'm gonna go get my colors, or I'm gonna go get my hair redone. Then you just go to your Yeah. Lady and say, I wanna embrace my natural color. Okay. And let's go back to that. Yeah. Yeah. Mm-hmm. Or let's say, um, you're a blonde and you're told you're a true spring. [00:22:40] Maggie Link: But you're going a really cool ashy blonde. Then I would say, okay, value wise is great. You have naturally really light hair. You can handle the lightness, but v uh, undertone, you're all warm, but you're very cool and ashy right now, which is also washing out your face. So then you just go to your hair stylist and say, I wanna warm up my highlights. [00:23:03] Maggie Link: Okay. And sometimes I have clients who take that and they're like, perfect, and they know exactly what to do. Mm-hmm. I have other clients, I send them pictures from Pinterest, like they just need a visual. Mm-hmm. It's totally up to the client and what they need. Okay. That's super helpful though. Yeah. That's [00:23:19] Tiffany Sauder: very practical. [00:23:20] Tiffany Sauder: Yeah. Okay, so start with hair because we wear that every day. Yes. And it's sort of this like literal picture frame to [00:23:28] Maggie Link: our skin. Absolutely. And if you have natural hair, you don't even have to touch it. And I actually always encourage people to stick with natural, and I feel like women who have started dyeing their hair due to gray, I feel like they hear the word natural and they're like, excuse me, I'm not embracing my gray yet. [00:23:46] Maggie Link: I don't really even mean that you can cover up your gray, but just going as natural as possible with value. Like my natural hair is like. A really warm, almost red brown. So like I'm not going to go any darker than what I have, or I'm not gonna go super blonde. Stick with natural. But if you already have natural, untouched hair, you don't even have to stick. [00:24:11] Maggie Link: Of course. Yeah. Oh my gosh. Yeah. You don't have to do anything. So [00:24:13] Tiffany Sauder: number one, hair, which is something, again, if you're coloring it, you're already spending money on that. Yeah. So your recommendation is get as close to natural as possible. And if you're not doing anything great. You're already have a head start. [00:24:23] Tiffany Sauder: Yeah, exactly. So first thing is hair. Second thing, what do we do? [00:24:25] Maggie Link: Second thing, makeup. Makeup is huge. Specifically lipstick and blush, even if you don't have a wonderful color on, because at the end of the day, most likely you're not gonna go home and find all of your colors in your palette, in your closet, nor are you going to be able to have the time and the money and the energy to go on this massive shopping spree. [00:24:45] Maggie Link: Or really, I mean, the time as in like. You're not gonna find all of your colors in one shopping, right. Totally trip. But what you can do is make sure your hair's great, and then your makeup's great. So I would say lipstick and blush. Finding out your undertone plays a huge role in foundation concealer, all that stuff. [00:25:02] Maggie Link: You're neutral. I'm a neutral. You're a neutral. Yes. [00:25:05] Tiffany Sauder: So this is like, but that I'm like, for 60 bucks you can go get a new lipstick and a blush. Oh my gosh. Yeah. You know what I, I'm like, this is a very accessible starting point to say Totally. In this, you actually do take your palette. [00:25:15] Maggie Link: Yes. Because you showed me use all of your reds, your pinks. [00:25:18] Maggie Link: I would even lean, this is where [00:25:19] Tiffany Sauder: purples do my lipsticks and my blushes, so that like literally take this to Sephora. Yeah. Sephora. CBS, [00:25:25] Maggie Link: Ulta, I mean, literally whatever makeup you want. Or go to your makeup bag first and see what you have and see what works and what doesn't. [00:25:33] Tiffany Sauder: So I think that's the simple, I had never heard that before. [00:25:36] Tiffany Sauder: Yeah. I feel like that color analysis, I always thought burn your wardrobe and go buy all new things. Yeah. Every woman sort of secretly hopes that that's the directive, but now makeup. But that was helpful. I'm like this right here, makeup, and you said even some of these purples for lipsticks totally surprisingly look lovely for so, so beautiful people who have these pals. [00:25:53] Tiffany Sauder: I've always [00:25:53] Maggie Link: said, even if there's a color that you're like, wow, I would never have tried this in a million years. Give it a shot. Yeah, the yellow, you're yellow. You're always gonna be pleasantly surprised. [00:26:01] Tiffany Sauder: Yellow, I would've said there's no yellow on planet earth I could wear, so I'm kind excited. Oh yeah. I mean, the [00:26:05] Maggie Link: reality is every single color in your palette. [00:26:07] Maggie Link: I mean, obviously if, if you love every single color, yeah, that's a plus. But it's normal not to be like, I wanna go buy a dress in all of these colors. But like small accents, like your yellows. I feel like beaded jewelry right now is really in like necklaces and stuff, like yellow beads in a really cute like summer necklace. [00:26:26] Maggie Link: Small accent. [00:26:27] Tiffany Sauder: Yeah. Very fun. Yeah. Hey, you pulled this green bubbly necklace out of my thing that I've had since maybe high school and I was like, oh, I had that really? 'cause I thought it was costume jewelry, like mm-hmm. For my kids to wear at a green day for kindergarten. And you were like, no, I would actually wear this. [00:26:42] Tiffany Sauder: Yeah. To look great. It harmonizes. So, okay. Number two, makeup. I thought that was such an easy, simple starting point. Yes. And I never would've gotten there. Never heard that. Totally. Uh, number [00:26:51] Maggie Link: three. Three buy clothing in your season? I am all for like, if you want to, I'm not gonna tell you not to purge your closet, but my approach when I first got my colors done, being told I was a dark autumn, I had none of my colors in my closet. [00:27:08] Maggie Link: Therefore, if I purged, I would've. Quite literally gotten rid of everything and then I would've like had a panic attack because I had no clothes left. So what I did is I didn't get rid of anything but everything new I bought. I made sure it was a dark autumn color and I was really strict with myself. [00:27:24] Maggie Link: But what happens is over time, you're just gonna accumulate so many pieces that work really well, and then it'll make sense to go back and get rid of the things that don't, and you'll start seeing all the cohesiveness in your wardrobe. That you're like, oh my gosh, every color that's not dark, autumn is now sticking out like a sore thumb. [00:27:42] Maggie Link: So yeah, go out, shop in your palette, bring your swatch book places, get familiar with your colors. The more you use it, the easier it gets. [00:27:50] Tiffany Sauder: I think we'd also talked about. Like almost reshuffling your closet so that the, as you go through and say mm-hmm these are the things I own that are in my palette. [00:27:59] Tiffany Sauder: Almost like putting those in one section of your closet. Mm-hmm. So that those are easily accessible and that section kind of grows over time. Totally. And then that way you're not kind of shopping everything. Yeah. All at the same time. To me, I just like fewer choices always. Totally. Except for when it comes to shoes, but. [00:28:16] Tiffany Sauder: I think just being able to see like, okay, this is the part of my closet that really does align. Why don't I work with that? [00:28:22] Maggie Link: Yeah. And it's a starting point. Add as a really great visual too. Mm-hmm. Even today we went through your closet and we pulled out five things that weren't in your palette and then five things that were, and just even like seeing the five things that weren't in your palate, like you just need to see it with your own eyes in new ways. [00:28:39] Maggie Link: 'cause you can stare at your palate all day long. You really [00:28:43] Tiffany Sauder: just need to apply it. Mm-hmm. And that's the thing, number four is like bring three things in, take three things out. Like kind of the edit becomes, yes. If you go shop for a few things and you add those to your closet, take that number of items out. [00:28:56] Tiffany Sauder: Totally. Of the, these are not in my color palette. Yep. So that it becomes this like slow, gradual transition. Absolutely. Um, yep. And then last one, like you said, as an autumn, it can be hard to find like shop in your Yeah. Literal season. So yeah. You find more clothes. Mm-hmm. In that time of year. Yep. I mean, talk a little bit about that. [00:29:15] Maggie Link: The reality is, at the end of the day, we still rely on the fashion industry for clothing and they don't really take into account color analysis. So I have found as a dark au. When fall rolls around and all of the new fall fashion is out, I'm seeing way more of my colors than when it's the dead of summer and everyone goes through that at one point of the year. [00:29:39] Maggie Link: Mm-hmm. Like I, I'm in it now as a dark autumn in July, but you know, I'm gonna thrive in the fall. Mm-hmm. And then a light spring is gonna be like, oh, what's going on in the middle of winter? So everyone kind of goes through that. So I would definitely recommend shopping wherever. Season your tone falls under, but you'll also just notice patterns over the course of shopping. [00:30:02] Maggie Link: Like I know Zara carries one of my best off whites, so whenever I'm looking for something white, I go to Zara. One of my favorite stores is called Reformation. They have a lot of just autumn colors in general. Mm-hmm. So lot of autumn prints. Yes, I know that brand. Yeah. So I always go to reformation if I'm looking for like a dress somewhere. [00:30:21] Maggie Link: 'cause I just know that they're gonna have a really beautiful dress in my palette. So you'll notice patterns too. Lululemon I've stayed away from recently because they love bright neon colors. But for a dark winter, maybe even a bright winter like. Lululemon is kind of your best friend. Yeah. But I feel like Athleta tends to go more autumn colors. [00:30:41] Maggie Link: Yes. Athleta, sometimes aloe yoga will have a really great dark autumn color. They're kind of all over the board. Really. They stick with a lot of black and white. Though I love Beyond Yoga, I have found they have really a little bit of everything when it comes to. Color. So you're just gonna, you're gonna find where you like to shop and you're just gonna notice patterns and trends. [00:31:02] Maggie Link: And then I always like to say too, kind of tying into like seasonal things, I get a huge question, okay, I am a dark winter. How do I wear these colors now in the summertime? And then vice versa. I'm a light spring. How do I wear this in the fall? And naturally, all of our palettes are inspired by. The season that they're named after. [00:31:24] Maggie Link: So again, naturally as a dark autumn, I am gonna really shine in the fall time, but that doesn't mean I can't wear my dark autumn colors in the summer as I'm doing right now. I always say it's not about the color, it's just how you style it really. I only wear dark autumn colors now, and I. Uh, perfectly fine in the summertime. [00:31:44] Maggie Link: I'm really happy with it actually. 'cause I'm wearing things that make me look my best. Uhhuh, so like a light spring. They have a lot more like beautiful light pastels, but I think chunky pastel knits in the wintertime are stunning. Mm-hmm. So it's [00:31:57] Tiffany Sauder: just, it does start to play with texture and even like. If you had on a maroon tank top, it reads very differently than like a long sleeve, like the saturation of the fabric. [00:32:08] Tiffany Sauder: And Totally. My [00:32:09] Maggie Link: bathing suits are like maroon. Yeah. And like dark blue and no one, you get like neon colors for swimsuits or a bunch of patterns or really in right now for swimwear, which I'm not wearing any of that because. I mean, one, I just, I haven't found dark on patterns in swimwear. Mm-hmm. But yeah, I mean, it's just leaning into your colors and buying them in seasonal wear. [00:32:31] Maggie Link: Mm-hmm. And you're gonna make it work and the colors are gonna make you look amazing. So like why not? Totally love it. So do a quick rundown of the things. Number one, hair, number two, makeup, lipstick, and blush specifically. But I mean, eyeshadow mascara, actually mascara is huge. Three. Go shopping. Get familiar with your Swatch book. [00:32:52] Maggie Link: Buy a few things in your season. And then number four, start purging the pieces in your closet. Once you're bringing some things in, you can get rid of the things that aren't working. Organize it by season. So everything in your wardrobe is cohesive. It's a good visual. And then lastly, have fun with it. [00:33:12] Tiffany Sauder: It's like there's no color police. What'd you say? There's no color police. As we talk through this, my grandma used to always say, dress to forget yourself. Yeah. And she was a pastor's wife, so she did not live like, you know, this life of glamor where she was like dressing up all of the time. But she lived a life of giving and taught us. [00:33:32] Tiffany Sauder: At my mom and us as like granddaughters, that when you feel good about yourself, that is when you have the most capacity to give because your world gets really small when something's too tight. When you just don't, you look, you see yourself as your reflection, and you're just like, don't like how you look. [00:33:47] Tiffany Sauder: Our attention goes back to ourselves and that's the case. So I really feel like this color analysis is not about vanity. It's about freeing ourselves from these decisions that can become. So complex in our minds and our closets can become this thing that we war with instead of it being this compliment to really putting us into our purpose, into our community, into our family, so that we are just like free to give our attention and our time and our talents to the world around us. [00:34:17] Tiffany Sauder: So Maggie, thanks for blessing us and Sam and Lexi and Aubrey, our whole, my whole team, and my daughter. You guys are so welcome with this color analysis. I am. Committed to 98% compliance. There's no color police. That's perfect. No color police, and it's been so fun. So thanks for what you do. For others. If you guys wanna reach out to Maggie, we had the most fun time and you will do in home. [00:34:40] Tiffany Sauder: It's a little bit more expensive, but it's a little bit [00:34:42] Maggie Link: more expensive. But people are absolutely willing to pay that for being in the comfort of your own home. That way you can like bring in food and drinks too. It's fun. And have you like [00:34:51] Tiffany Sauder: maybe spend a few minutes in their closet? Totally. Yeah. Like just taking a look. [00:34:54] Tiffany Sauder: It was kind of fun for me to see her. Because I'm like, well I bought that suit in Italy, I think I have to keep it. And she's like, totally fine. It's just not your color palette. So you have these weird emotional connections to your pieces. Totally. Yeah. Having somebody else take a gander is kind of nice. [00:35:08] Tiffany Sauder: Yeah. Thank you so much. Thank you. If you wanna reach out, Lincoln show notes for you to connect with Maggie. And you've been delight. Thanks for coming and thank you for having me. Yeah, super fun. Thanks for listening to the Life of And this is your weekly reminder to keep making bold choices, saying clear yeses and holding space for what matters most. [00:35:28] Tiffany Sauder: As always, if you like this episode, I'd love for you to drop a review and share it with your friend. It's the fastest way that we can grow the show. Thanks for joining us. I'll see you next time. 🎙️ View Transcript